Digital Marketing Manager
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Optimized content strategy across channels to support search engine rankings, brand recognition, and user engagement goals.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Tailored marketing messages to different audience segments, improving relevance and engagement.
- Streamlined email marketing processes, achieving higher open and click-through rates.
- Boosted organic search rankings with meticulously planned and implemented SEO strategies.
- Enhanced user experience on company website, leading to increased time spent on site and conversion rates.
- Conducted market research to identify new opportunities and target markets.
- Improved website visibility through development and implementation of SEO strategies.