Multi-talented sales and brand leader with a history of driving substantial growth within the alcohol and fitness industry. Proven success in building relationships with senior account holders and prospects to collaborate on sales and marketing strategies for both on premise and off premise accounts as well as the luxury selling industry. A bi-lingual results-driven leader that highlights the strengths of his colleagues.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Premium Import Brand Developer
Peroni Nastro Azzurro, Team Enterprises
01.2022 - Current
Responsible for representing and growing the brand on Long Island and New Jersey by working with distributors Boening Brothers and Peerless to increase distribution, drive sales volume, and champion the brand across events and premium activations within new and existing account base
Increased sales velocity within target account base of 50 accounts in each market through securing additional visibility on menus, conducting staff trainings and gaining additional points of distribution
Leveraged new sales opportunities via firsthand knowledge of the latest local scene for restaurants, bars, hotels, and clubs, as well as utilizing existing personal relationships with key industry contacts across high image and premium accounts
Created and managed event activations, leveraging Molson Coors alliance partnerships, and drove PR value for the brand by forming and maintaining relationships with industry opinion leaders, event managers and other premium brands, incorporating the brand into influencer and trade events.
Planned, implemented, and tracked sales and marketing strategies to promote brand products.
Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
Sales Advisor
Equinox Woodbury
11.2019 - 01.2022
Became the highest ranked Membership Advisor by creating new innovative processes to generate leads, resulting in more revenue for the clubs
Responsible for achieving or exceeding individual sales goals, renewals, and ancillary service goals through pre-planning the month with strategic outreach, in-club lead generation, and securing member referrals
Consistently utilizes Salesforce software to manage sales pipeline and follow up with leads
Collaborates with General Manager and Regional Sales Manager to hit individual and team sales goals
Responsible for building rapport and lasting relationships with high-end clients
Maintained current knowledge of applicable sales and product changes in order to provide best possible service for all customer needs.
Production Assistant
Team Enterprises
12.2017 - 10.2019
Managed the Lavazza x Jimmy Kimmel in Brooklyn activation in 2019.
Worked directly with Jimmy Kimmel’s executive producer to create a unique experience for VIP guests.
Worked with various brands to develop and produce assets that enhance marketing initiatives and increase efficiencies in reaching their goals
Assisted with the creation, distribution and management of production for Lavazza, Bacardi, and Bombay client events in various areas of New York City.
Constructed a logistically efficient marketing plan for the Lavazza client to be utilized for the U.S Open in 2019.
Communicated accurate and precise information to executive level individuals at Team Enterprises in regard to production in order to effectively manage their responsibilities.
Transport needed equipment including alcohol, bar carts, and other necessities.
Managed warehouse full of key products to accomplish client events.
Collaborated with production team to facilitate smooth operations, avoiding disruptions and delays.