Summary
Overview
Work History
Education
Skills
Phone
Timeline
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Gabriela Buko

Middle Village,USA

Summary

Results-driven Account Executive with an extensive background in the beauty industry, committed to continuous growth in the areas of: skin care product sales, outreach, business development, team building, brand representation, and customer service.

Overview

19
19
years of professional experience

Work History

Freelancer/ Beauty Ambassador

Strivectin
New York, NY
01.2025 - Current
  • Schedule and work with Sr
  • Account Executive to plan in-store support and future events
  • Focus on A and B volume locations
  • Seek opportunity from lower volume stores in order to grow their business and elevate
  • Reach hourly SPH and sales goals ($100-$150 p/hr)
  • Follow Ulta store policy and protocol for vendor support, to ensure highest level of professionalism
  • Assist clients by strategizing to add-on their baskets
  • Work closely and collaborate with store teams and vendors to maximize on all sales opportunities
  • Offer mini trainings to Ulta sales associates and management by focus and cluster trainings to ensure product retention
  • Stay up-to-date with the latest products, makeup trends, and techniques in order to offer clients the most current styles and options
  • Research and recommend a variety of makeup applications and styles, and recommend to clients to transition into skincare sales
  • Educate clientele on skin care options and concerns, ingredients, and any effects based on skin type
  • Ensure clean practices for mini facials and demo’s
  • Provide appropriate gondola and end-cap appearance due to organization and restock practices
  • Monitor inventory and communicate with management immediately on zero’s to correct with MIA device

Account Coordinator/ Market Lead

Beauty Bio
New York, NY
04.2024 - 10.2024
  • Planned and executed successful events with Ulta's leadership teams.
  • Reviewed and strategized LY, YTD, and MTD numbers to initiate sales support and employee training.
  • Created incentives for stores to achieve weekly goals.
  • Maintained positive relationships with management and directors.
  • Visited all of Long Island and NYC territory to ensure brand representation was appropriate and appealing by replacing testers, tester units, and collateral.
  • Achieved daily and monthly goals.
  • Motivated Ulta teams collaborated with other vendors to support one another.
  • Achieved consistent business and repeat clientele.

Regional Sales Manager

Natura Bissé International Inc.
Irving, TX
08.2017 - 10.2018
  • Submitted weekly forecast and feedback reports to corporate management for review and planning
  • Established clear and diplomatic lines of communication between business and clients
  • Increased revenue by 50% in top performing accounts including, 'Mirror Mirror,' and Adam Broderick
  • Maximized operational effectiveness across territory using past performance and trend indicators
  • Analyzed sales statistics with a primary focus on: sold out items, YTD and MTD revenues, and evolutionary percentage changes in wholesale distribution
  • Drove majority of sales growth in the North East territory, with forty (40) accounts in thirteen (13) states
  • Designed employee incentive strategies and department contests, by utilizing an allotted points system to distribute gratis, collateral and visual merchandise for accounts
  • Traveled to customer sites with estheticians to finalize agreements and partnerships
  • Established four (4) accounts from eight (8) prospective leads during first year
  • Reviewed and renegotiated key contracts, concentrating on visual and marketing opportunities in top performing accounts (Zitomer featured in Fall 2018 window and seasonal catalog)
  • Held monthly meetings with each account representative, resolved issues and provide tailored training
  • Focused on maximizing top producing accounts, assisted underperforming accounts appropriately
  • Coordinated distribution processes; reviewed, approved and submitted orders to corporate office for continuation of client's assortment growth
  • Maintained regional stock levels, executed successful seasonal launches and developed productive relationships with all account partners
  • Communicated Marketing Plan, Collateral Manual, Press Release data and necessary back-order information to accounts in an effective manner via meetings, emails and conference calls
  • Delivered digital assets for key accounts to utilize on digital wall units for the promotion of launches, seasonal facials or product focus
  • Coordinated key events, including holiday gatherings, master classes, and BLD events in key accounts

Account Coordinator

ReVive Skincare/ Blue Mercury and Luxury Boutiques
New York, NY
09.2015 - 06.2017
  • Managed 18 account portfolios including Blue Mercury, SpaceNK and independent luxury boutiques
  • Maintained visual appeal to bays, by damaging and creating appropriate tester units, while properly staging on neatly and clean kept shelves
  • Collected weekly inventory summary for Account Executive and VP of Sales; notified senior staff of any interruptions
  • Provided all necessary information to senior leadership regarding spa promotions, events, and creative ideas (e.g., brand logos on cupcakes)
  • Supervised scheduling & performances of three (3) freelancers, while maintaining a positive team atmosphere through each event
  • Assigned holiday party and pre-sale dates, ensured maximum Revive brand presence throughout and for all event participants and clients
  • Submitted monthly recaps to Account Executive reviewing store performance; communicated sales exceeding $1,000, positive client experiences, and celebrity purchases to Account Executive and regional leadership
  • Conducted successful in-store trainings with new staff with proven results (e.g., generated sales of over $2,000 in less than 4 hours of completing training)
  • Represent professionalism and diplomatic behavior under pressure
  • Maintained knowledge of current sales, promotions and new products

Account Coordinator

Ren Skincare
New York, NY
04.2010 - 07.2014
  • Promoted to an Account Coordinator for REN based on multiple achievements and milestones
  • Trained multiple Sephora cast members in group settings, clusters, and individually
  • Supervised sales support and planning in-store events with other 'natural' brand partners
  • Developed product merchandising, visuals and seasonal planograms
  • Coordinated large-scale events in-store with directors

Account Coordinator/Makeup Educator

Makeup Forever - Sephora NYC
New York, NY
07.2010 - 10.2012
  • Managed four (4) freelancers by creating a team-oriented environment
  • Responsible for YTD/ MTD analysis for designated Sephora stores so to exceed prior-year totals
  • Collaborated and built relationships with store directors and middle management to plan and execute successful events, and to achieve sales goals
  • Introduced Sephora cast to new products by in store trainings followed by distributing gratis

Account Coordinator

Caudalie
New York, NY
10.2008 - 04.2010
  • Representative for Northeast/ NYC territories, including Long Island; trained Sephora staff on the brand
  • Opened the Caudalie spa at the Plaza Hotel and introduced Sephora staff the location and offerings
  • Improved overall sales of Caudalie by 200% at the flagship Sephora location (Flatiron District)

Makeup Artist

Estee Lauder Herald Square
New York, NY
10.2005 - 10.2006
  • Built relationships with customers and community to promote long term business growth; achieved outstanding customer service recognition and award
  • Focused on daily and monthly sales goals by providing expertise in color and skincare
  • Encouraged client makeovers and other skincare solutions

Education

Bachelor of Science - Corporate Communications

Baruch College
New York, NY
05.2008

Skills

  • Persuasive negotiation
  • Team player
  • Data-driven analysis
  • Sales proposal creation
  • Reporting
  • Presentations
  • Microsoft Office Suite
  • Point of Sale (POS) systems
  • Interpersonal skills
  • Organizational skills
  • Communication skills
  • Bilingual (English, Polish)

Phone

cell, 7185368270

Timeline

Freelancer/ Beauty Ambassador

Strivectin
01.2025 - Current

Account Coordinator/ Market Lead

Beauty Bio
04.2024 - 10.2024

Regional Sales Manager

Natura Bissé International Inc.
08.2017 - 10.2018

Account Coordinator

ReVive Skincare/ Blue Mercury and Luxury Boutiques
09.2015 - 06.2017

Account Coordinator/Makeup Educator

Makeup Forever - Sephora NYC
07.2010 - 10.2012

Account Coordinator

Ren Skincare
04.2010 - 07.2014

Account Coordinator

Caudalie
10.2008 - 04.2010

Makeup Artist

Estee Lauder Herald Square
10.2005 - 10.2006

Bachelor of Science - Corporate Communications

Baruch College

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Gabriela Buko