Gabriela Marino
Hollywood,FL
Summary
Results-driven Media Buying Manager with extensive experience in planning and executing media campaigns for major brands such as HP, FedEx, SC Johnson, Extended Stay American, and Polynesian Cultural Center. Expertise in both Latam and US markets.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Account Manager
WMX
05.2021 - Current
- Worked closely with clients to identify their needs and proposed customized solutions that supported their performance.
- As a performance-focused client, recommended awareness strategy to expose the brand to new prospects within our audience generating higher traffic to the site. After 4 weeks, we reached a 2% CTR in Awareness, and after 8 weeks it went up to 4%
- Ensured consistent campaign execution by monitoring and analyzing performance in all media channels.
- Identified client's goal of driving impressions through SEO and SEM with a limited budget, but noticed a significant decline in revenue after 10 weeks based on GA report.
Regional Account Manager
PHD/Omnicom Media Group
05.2016 - 05.2021
- Analyzed briefs to develop tailored proposals and presentations for various channels and partners.
- Managed and evaluated traffic flow to optimize performance of diverse asset formats.
- Utilized Ibope/Kantar, TGI, Scenario, and other tools to analyze audience behavior and identify optimal channels for targeting.
- Monitored campaign performance to optimize based on flight dates and audience reach.
- Synchronized regular calls with LatAm markets to ensure consistent support across various channels for regional and local campaigns.
- Negotiated rates and added value by working with media vendors to deliver optimal proposals for clients.
- Supervised and delegated tasks to the team, overseeing trafficking, implementation, reports, and consolidation of proposals and results.
Regional Account Executive
PHD Omnicom Media Group
05.2013 - 05.2016
- Supported all traffic and implementation process once campaign has been approved.
- Followed up on any changes or modifications during campaigns, managing billing adjustments and resending orders as needed.
- Organized and managed billing for each campaign, to ensure accuracy in commissions and fees.
- Consolidating Proof of Execution, to provide clients with comprehensive documentation once campaigns were launched.
- Received and consolidated reports from various media channels during campaigns, delivering cohesive reports to clients.
Skills
- Ran campaigns with goals through out the funnel - Awareness, Consideration, Performance/Conversion
- Optimized some campaigns to ROAS, ROI and COS
- Reporting
- Strong Interpersonal Skills
- Certified on Ibope, TGI & Kantar t
- Proficient in Campaign Manager
- Adobe
- Google Ads
- Microsoft Office - Advance
Professionalreferences
- Laura Reyes, Marketing & Communications Director, Omnicom Media Group, laura.reyes@omnicommediagroup.com
- Maria Paz Arosemena, Managing Director, Omnicom Media Group, maria.arosemena@omnicommediagroup.com
Trainingandskills
- Fluent in English, and Spanish
- Certified on Ibope, TGI & Omni
- Campaign Manager, Adobe, Google Ads
- Microsoft Word, Excel and Power Point. Work in PC and Mac environments.
- Strong and persuasive interpersonal, organizational and planning skills.
- Excellent ability to work with people of diverse backgrounds.
Professional Development
- Palm Beach Community College, Boca Raton, FL, Associates Degree in Communications, 2001, 2003
- Florida Atlantic University, Boca Raton, FL, Bachelor of Science in Marketing Advertising, 2003, 2005
Languages
English
Full Professional
Spanish
Native/ Bilingual
Certification
Ibope - Kantar
TGI
Campaign Manager
Adobe
Google Analytics
Timeline
Account Manager
WMX
05.2021 - Current
Regional Account Manager
PHD/Omnicom Media Group
05.2016 - 05.2021
Regional Account Executive
PHD Omnicom Media Group
05.2013 - 05.2016
Ibope - Kantar
TGI
Campaign Manager
Adobe
Google Analytics
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