Gabriela Piatek

Clients: Regeneron & Sanofi and Sanitation Foundation (non-for-profit organization)

• Led the first unbranded TikTok campaign (10M+ views, 76.5M impressions in 1 week) as well as the first branded TikTok campaign
• Spearheaded 3 TV campaigns (incl. multilingual) and led the development of website, print, and digital assets
• Led the FDA-Approval launch for ages 6+ months and older, by integrated marketing deliverables
• Managed a diverse team of professionals, fostering an inclusive and collaborative work environment to drive success.
• Developed strong client relationships through consistent communication, timely delivery of projects, and ensuring customer satisfaction.
• Maintained strict budgetary control over projects while ensuring timely completion of deliverables without sacrificing quality standards.

• Client: UPMC (University of Pittsburgh Medical Center)
• Helped manage medium-to-large scale projects, from specific hospital service line campaigns to larger brand campaigns, in order to grow patient volume year-over-year
• Utilized Competitrack to create weekly social monitoring deep dives, alongside basic weekly competitor updates to identify opportunities for proactive ideas/projects
• Coordinated VO record sessions with our celebrity talent, as well as managing communications between clients and casting director when negotiating prospective celebrity talent contracts
• Assisted in developing a website for clients which accumulated all historical and current work in one place
• Helped contribute to UPMC's $3 billion revenue growth since joining in 2019

• Client: Procter & Gamble
• Worked closely with the greater account team, partnering agency teams, and clients to coordinate strategic, creative, and tactical development and execution
• Took lead on collaborating directly with clients to plan and execute Brand.com and e-retailer PDPs
• Oversaw all budget documents, asset management systems, and talent trafficking processes

• Collaborated with team members and assisted the lead strategist in various projects such as competitive equity analysis reports and behavioral/psychological research on specific demographics
• Led and developed a strategy plan for a final presentation to senior leadership and P&G clients for the Summer Pitch Competition

• Utilized Adobe Photoshop, Illustrator, and InDesign to develop marketing and promotional materials for incentives