Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Gabriela Pulido

Mcallen,United States

Summary

Results-driven and highly skilled marketing and public relations professional with 8 years of dedicated experience in the industry. Proven expertise in developing and executing strategic marketing initiatives to enhance brand visibility and drive patient engagement within a hospital system. Adept at building and nurturing relationships with healthcare professionals, stakeholders, and community partners to achieve organizational goals. Exceptional communication and project management abilities, coupled with a strong analytical mindset.

Overview

8
8
years of professional experience

Work History

Marketing Liaison

Sunglo Home Health Services
01.2024 - Current
  • 40 hours
  • Monday-Friday
  • $50,000
  • Cultivated relationships between physician clinics and nursing homes throughout the community.
  • Improved communication between departments by facilitating interdepartmental meetings focused on problem-solving strategies for common issues affecting customers'' experiences.
  • Participated in cross-functional initiatives aimed at enhancing overall business operations and customer satisfaction levels.
  • Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
  • Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.

Marketing Liaison

McAllen Emergency Room
11.2020 - 06.2023
  • 40 hours
  • Monday-Friday (sometimes weekends)
  • $65,000
  • Collaborated with cross-functional teams to develop and implement comprehensive marketing strategies, resulting in inpatient referrals within the emergency room and its network
  • Cultivated and maintained relationships with local medical practices, clinics, and healthcare providers, facilitating mutual patient referrals and contributing to growth in patient admissions
  • Spearheaded the planning and execution of community health events, workshops, and seminars, driving community engagement and fostering a positive brand image
  • Created and managed digital marketing campaigns, leveraging social media, email marketing, and online advertising, resulting in increased website traffic and online pre-registration bookings
  • Analyzed market trends, competitor activities, and patient demographics to provide actionable insights for optimizing marketing strategies and identifying new business opportunities
  • Collaborated with physicians and clinical staff to develop patient success stories and testimonials, effectively showcasing the hospital's expertise and patient-centered care approach
  • Assisted in the development of marketing collateral, including brochures, flyers, and presentations, ensuring alignment with brand guidelines and compliance with industry regulations
  • Actively participated in hospital committees and meetings to contribute marketing insights, ensuring that patient-centric perspectives were integrated into strategic decisions
  • Key Achievements: Successfully led the launch of a patient education campaign, resulting in an increased patient understanding of available healthcare services
  • Implemented a streamlined process for tracking and reporting marketing metrics, enhancing the accuracy of performance measurement and enabling data-driven decision-making.

Store Manager

Spa La Posada
10.2018 - 10.2020
  • Led a team of 15 staff members to consistently exceed monthly sales targets, resulting in an increase in revenue year over year
  • Orchestrated and executed visual merchandising strategies that enhanced product presentation and increased upselling opportunities
  • Developed and implemented training programs for new and existing staff, resulting in improved product knowledge, sales techniques, and overall customer service quality
  • Collaborated with spa management to curate and introduce new product lines, driving customer interest and expanding the spa's range of offerings
  • Established strong rapport with high-end clientele, maintaining a loyal customer base
  • Monitored inventory levels, analyzed sales trends, and implemented efficient stock replenishment processes to minimize out-of-stock situations while optimizing inventory turnover
  • Successfully resolved customer complaints and concerns, maintaining effective communication and timely resolution
  • Oversaw staff scheduling, ensuring appropriate coverage during peak hours while managing labor costs within budget constraints
  • Conducted regular performance evaluations and provided ongoing feedback to team members, resulting in increased morale and staff engagement.

Lady's Apparel Manager

Dillard's
03.2016 - 10.2018
  • Led a team of 20+ associates in a dynamic and high-paced environment, consistently surpassing monthly sales goals and achieving a 15% increase in year-over-year revenue
  • Devised and executed visual merchandising plans that enhanced product presentation and drove customer engagement
  • Collaborated with buyers and vendors to curate a compelling product assortment, aligning with customer preferences and current fashion trends
  • Managed inventory levels by implementing efficient stock replenishment strategies
  • Implemented effective sales training programs for associates, resulting in improved product knowledge, customer interactions, and upselling techniques
  • Resolved customer escalations promptly and professionally, maintaining customer satisfaction through effective communication and issue resolution
  • Utilized data-driven insights to make informed decisions on markdowns, promotions, and pricing strategies, leading to improved profitability and inventory turnover
  • Conducted regular performance evaluations, provided coaching, and identified growth opportunities for team members, resulting in enhanced productivity and job satisfaction.

Education

Business Administration -

University of Texas Rio Grande Valley
05.2016

Skills

  • Leadership Expert
  • Ability to Work Under Pressure Expert
  • Adaptability Expert
  • Communication Skills Expert
  • Detail Oriented Expert

References

  • Fadi Moughnieh, AMD Global, fadi@amdglobal.com, 7132405852
  • Rich Tidwell, McAllen Emergency Room, rtidwell@mcallener.com, 9567500661
  • Dr. Daniel Tamez, DHR, D.tamez@dhr-rgv.com, 9562703250

Timeline

Marketing Liaison

Sunglo Home Health Services
01.2024 - Current

Marketing Liaison

McAllen Emergency Room
11.2020 - 06.2023

Store Manager

Spa La Posada
10.2018 - 10.2020

Lady's Apparel Manager

Dillard's
03.2016 - 10.2018

Business Administration -

University of Texas Rio Grande Valley

Similar Profiles

CREATE PROFILE
Gabriela Pulido