Summary
Overview
Work History
Education
Skills
Timeline
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Gabriela Renteria

Tempe,AZ

Summary

Data and results-driven Digital Content Analyst and Project Manager at Huron, with expertise in data analysis and project management. Spearheaded marketing strategies across multiple industries that boosted brand awareness by 600% and company revenue by 68%. Adept at cross-functional collaboration and stakeholder communication, delivering impactful solutions that align with organizational goals and optimize resource allocation for maximum efficiency.

Overview

6
6
years of professional experience

Work History

Digital Content Analyst

Huron
Chicago, IL
01.2025 - Current
  • Participated in cross-functional teams responsible for developing innovative solutions for complex problems.
  • Focused on project monitoring and management by developing forecasts and tracking expenses.
  • Implemented effective communication protocols between internal teams working on different aspects of a given project.
  • Presented findings from data analysis in a clear, concise manner that was easily understood by stakeholders at all levels of the organization.
  • Built and established strong partnerships with teams, vendors and contractors.
  • Identified needs and coordinated resource allocation to deliver quality standards on time and within budget.

Marketing Operations Specialist

AXIA Consulting
Columbus, OH
09.2021 - 12.2024
  • Collaborated with cross-functional teams to align marketing strategies with sales objectives.
  • Managed the design, development, testing, and deployment of marketing campaigns.
  • Executed, tested and implemented a multi-channel social media content management strategy that increased brand awareness by 600%, leveraging both paid and organic growth tactics.
  • Developed segmentation strategies for targeted campaigns.
  • Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
  • Lead in the development and execution of digital marketing strategies, including Instagram, YouTube, and LinkedIn content production, resulting in $12 million in new client deals through strategic video campaigns, ad placements, and visual asset creation.
  • Optimized campaigns by analyzing results of previous campaigns and making recommendations for improvements.

Senior Social Media Coordinator

Home Brew Agency
Los Angeles, CA
09.2019 - 08.2021
  • Designed and executed targeted social media advertising campaigns, optimizing for reach, engagement, and conversion.
  • Developed and implemented comprehensive social media strategies that increased brand awareness and engagement, including content calendar creation, account management, and performance metric analysis.
  • Conducted market research and trend analysis to optimize social media presence, and collaborated with key influencers in entertainment and film to create impactful sponsored content and partnerships.
  • Participated in weekly meetings with other departments to brainstorm creative ideas for campaigns across different channels.
  • Maintained a library of all images used in social media posts so they can be reused when needed.
  • Generated interest for new and upcoming product and service releases by managing social media accounts.

Education

Project Management Professional Certification(PMP)

Project Management Institute
02-2024

Master of Science - Digital Audience Strategy

Arizona State University
Tempe, AZ
12-2020

Bachelor of Science - Communication And Media Studies

Arizona State University
Tempe, AZ
12-2019

Skills

  • Data analysis
  • Content management
  • Digital marketing
  • Campaign optimization
  • Market research
  • Project management
  • Social media management & strategy
  • Stakeholder communication
  • Resource allocation
  • Project development
  • Change control operations
  • Planning and scheduling
  • Progress reporting
  • Forecasting
  • Agile project management
  • Cross-functional collaboration

Timeline

Digital Content Analyst

Huron
01.2025 - Current

Marketing Operations Specialist

AXIA Consulting
09.2021 - 12.2024

Senior Social Media Coordinator

Home Brew Agency
09.2019 - 08.2021

Project Management Professional Certification(PMP)

Project Management Institute

Master of Science - Digital Audience Strategy

Arizona State University

Bachelor of Science - Communication And Media Studies

Arizona State University

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