Gabriela Schulte
Washington DC,DC
Summary
Award-winning executive producer and strategic content leader with a proven track record of driving audience growth, revenue, and brand transformation across digital media, news, and data-driven storytelling. Known for building high-impact video series, launching editorial platforms, and scaling cross-functional teams. From leading the rebrand of Rising at The Hill—resulting in a 200%+ viewership spike and ~$900K in new revenue—to launching innovative polling hubs and forging media partnerships at HarrisX, I combine creative vision with strategic execution to shape narratives that resonate. Expert in editorial development, video production, brand positioning, and platform growth.
Overview
13
13
years of professional experience
Work History
Vice President, Marketing & Communications and Head of Data Journalism
HarrisX
Washington, D.C.
01.2024 - Current
- Lead editorial strategy and branded content for political, tech, and consumer polling firm; launched high-visibility data journalism hubs and forged partnerships with Variety, Forbes, and Adweek.
- Drive thought leadership and polling-based storytelling across social media, newsletters, and digital platforms.
- Oversaw launch of AI-powered polling chatbot, weekly video and social campaigns, and cross-platform op-eds.
- Partner with reporters, elected officials, and comms teams to craft editorial aligned with current events and public sentiment.
Executive Producer
The Hill
Washington, D.C.
01.2023 - 01.2024
- Directed the editorial, production, and talent strategy of The Hill’s flagship daily political news show with 800k+ daily YouTube viewers.
- Oversaw a team of producers, editors, and hosts, managing all aspects of studio production, post-production workflows, and talent coaching.
- Increased viewership from approximately 100k to 1 million daily, driving around $900k in new revenue and adding nearly 300k subscribers through audience-first rebranding and high-impact clips.
- Spearheaded guest booking, debate segments, and multi-host formats tailored for algorithmic growth and high-engagement topics.
- Pitched and developed spin-off content ideas, extending the brand into social and podcast formats.
Supervising Producer
The Hill
Washington, D.C.
06.2021 - 01.2023
- Developed high-performing digital campaigns, integrating social media, video, and paid strategies.
- Optimized content strategy across platforms, increasing discoverability and engagement.
- Led team collaboration on brand partnerships, influencer marketing, and paid media initiatives.
Producer
The Hill
Washington, D.C.
05.2018 - 06.2021
- Produced What America’s Thinking, a daily news and polling show, integrating polling data into breaking news.
- Managed guest bookings, scriptwriting, and overall show production, ensuring high editorial quality.
- Shaped the show’s narrative, making it an authoritative platform for public opinion analysis.
Senior Production Associate
PBS Distribution
Arlington, VA
05.2015 - 05.2018
- Managed DVD and digital distribution for Kids Media, ensuring timely content delivery.
- Led metadata and sales information management for digital platforms.
- Produced cross-promotional trailers to enhance marketing and audience engagement.
Program Associate
Public Broadcasting Service (PBS)
Arlington, VA
03.2014 - 05.2015
- Conducted quality control checks on PBS programming to meet content standards.
- Assisted with funding compliance, marketing approvals, and product offers.
Project Coordinator
WETA
Arlington, VA
02.2012 - 11.2013
- Coordinated production for Latino Americans, a Peabody Award-winning documentary.
- Researched and developed scripts and historical content for bilingual programming.
- Managed translation, content distribution, and community engagement initiatives.
Education
M.A. - Producing, Film & Video
American University
Washington, D.C.05-2014
B.A. - Communication
La Salle University
Philadelphia, PA05-2011
Skills
- Journalism and news production
- Executive producing and newsroom leadership
- Visual storytelling and scriptwriting
- Video editing and content management
- Cross-platform content strategy
- Editorial planning and talent management
- Team leadership and collaboration
- Design tools proficiency
- Digital marketing strategies
- SEO optimization techniques
- Data journalism practices
- Content production skills
- Social media management strategies
- Guest booking expertise
- Brand strategy and thought leadership
Affiliations
That Tech Pod, Co-Founder, Co-Host, and Producer
- Hosted and co-produce a weekly technology podcast exploring trends in AI, cybersecurity, digital privacy, and emerging tech policy.
- Conduct expert interviews with top tech professionals, legal scholars, and innovators; research, script, and edit each episode.
- Grew the audience through SEO, social media marketing, and partnerships with tech-focused communities and platforms.
- Executed crossover episodes with industry leaders and produced special mini-series focused on policy and innovation.
References
References available upon request.
Timeline
Vice President, Marketing & Communications and Head of Data Journalism
HarrisX
01.2024 - Current
Executive Producer
The Hill
01.2023 - 01.2024
Supervising Producer
The Hill
06.2021 - 01.2023
Producer
The Hill
05.2018 - 06.2021
Senior Production Associate
PBS Distribution
05.2015 - 05.2018
Program Associate
Public Broadcasting Service (PBS)
03.2014 - 05.2015
Project Coordinator
WETA
02.2012 - 11.2013
M.A. - Producing, Film & Video
American University
B.A. - Communication
La Salle University
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