Gabriel Coto
Miami
Summary
Motivated entrepreneur with a strong background in consultative sales and exceptional communication skills. Proven track record of creating customer-focused experiences and genuine passion for building relationships. Seeking an opportunity to leverage communication expertise in a fulfilling environment. Experience spans working with both large and small distributors and brokerage companies, catering to corporate-level companies as well as mom & pop and start-up brands. Excels in creating the best experience for customers, clients, and colleagues, not only to retain their business but also to help them achieve successful sales growth through effective consultation. Additionally, experience in the retail industry has provided skills to work with large chain managers and directly assist customers at any level. Has built a strong foundation in business and interpersonal communications and thoroughly enjoys engaging in conversations and building rapport with others.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Area Sales Manager
Critical Mass Group
07.2023 - Current
- Visit a variety of grocery stores carrying our brands: Publix, Whole Foods, Sprouts, Fresh Market
- Learn the ins and outs of a variety of health and environmentally focused brands such as Olipop, Liquid Death, Chameleon Cold Brew and more
- Communicate to stores key information and insights to support and propel their businesses
- Keep detailed notes to better assist the productivity of our team and provide a clear understanding of the climate in each store
- Work with brands and operations specialists to provide accurate data to measure growth, as well as develop their presence on a store level
- Aim to hit metrics and KPIs to assist the brands with their goals and achieve the best possible growth for our company
Brand Development Representative
RISE Brewing Co
11.2021 - 06.2023
- Hold conversations about our brand with managers at larger grocery stores, such as Publix, Fresh Market, Whole Foods, and Winn Dixie
- Keeping detailed notes and records on over 140 stores across a large territory, ensuring to retain the account and maintain each relationship with the store's management and team
- Produce sales data based on the performance of not just myself, but of the team as a whole
- Analyze local and state-wide data to provide team with better tools and approaches to sales and conversational obstacles to ensure success
- Assist the store team so that they feel comfortable with our product and confident in their ability to sell it
Sales Representative
Progress Wine Group
03.2021 - 11.2021
- Work with a variety of accounts, from high end restaurants and hotels to mom & pop establishments
- Visit accounts regularly to show genuine interest in their success in their business and to support however they need
- Host staff trainings to help businesses familiarize themselves and build confidence with our products
- Handle concerns with deliveries/warehouse, accounts receivable, and other high-pressure situations
Tasting Room Attendant
Cooper's Hawk Restaurant & Winery
10.2020 - 04.2021
- Perform tasks necessary to run a Napa style tasting room, from providing knowledge to tasting room functions
- Serve guests a variety of wines and educate them on each one individually during full flight tastings
- Ensure the comfort and satisfaction of guests during restaurant and winery tasting room functions
- Create an informative, entertaining experience for guests in an amazing tasting room atmosphere that keeps customers coming back
Inside Sales Consultant
Southern Glazer's Wine & Spirits
05.2019 - 08.2020
- Manage a variety of on premise and off premise accounts, focusing on customer retention and opening new accounts
- Provide customers with extensive knowledge for products they will be selling/serving to their customers
- Work closely with an eclectic team of sales consultants, supplier representatives, and a large team of Delivery, Accounts Receivable, and Customer Service colleagues to ensure customer satisfaction
- Create educational presentations for employee trainings on various products to better assist our customers and broaden our general knowledge
- Work with businesses through the beginnings of the COVID-19 Pandemic to provide emotional support and alleviate business stress they were feeling during such an unstable time
Wine Associate/Spirits Lead
Total Wine & More
09.2018 - 05.2019
- Provide the best experience in choosing and purchasing wines, spirits, beer, and different gift and beverage tool options in person, over the phone, and online orders
- Assist vendors with tastings and lead special events at our location for customer experiences
- Maintain displays and presentation while following strict guidelines to provide accessibility for customers
- Build relationships with different companies, from distributors to wine makers, distillers, and brewers
- As Spirits Department Lead, educate staff and customers and become the liaison for spirits and cigars
- Execute Supervisor tasks in the absence of the Wine Supervisor
Education
Bachelor of Arts - Communication Arts
Florida International University
Miami, FL05-2017
Skills
- Territory and account management
- Strong written and verbal communication
- Public speaking and Presentations
- Emotional intelligence and empathy
- Critical thinking and Problem Solving
- Work well collaboratively or independently
- Fast learner of technical programs
- Microsoft Office tools and programs
- Crisis Communication Management
- Analytical and Perceptive
- Microsoft Office & Teams
- Salesforce, Repsly, Zoom
Looking To Relocate
True
Certification
- WSET Level 2 Award in Wines - 2020
- BarSmarts - Pernod Ricard - 2020
Languages
English
Spanish
Timeline
Area Sales Manager
Critical Mass Group
07.2023 - Current
Brand Development Representative
RISE Brewing Co
11.2021 - 06.2023
Sales Representative
Progress Wine Group
03.2021 - 11.2021
Tasting Room Attendant
Cooper's Hawk Restaurant & Winery
10.2020 - 04.2021
Inside Sales Consultant
Southern Glazer's Wine & Spirits
05.2019 - 08.2020
Wine Associate/Spirits Lead
Total Wine & More
09.2018 - 05.2019
Bachelor of Arts - Communication Arts
Florida International University
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