Gabriella Armato
Product Development
MANHATTAN BEACH,CA
Summary
High-achieving Product Manager offering experience independently managing a line of nearly 200 products. Well-versed in product roadmap development, trend and market research, data analysis, and product presentations. Concise and decisive communicator with experience leading a cross-functional team of creatives and technicians. Adept at organization, multitasking and project management. Highly skilled in identifying opportunities to maximize revenue and improve efficiencies. Driven and strategic with proven history of sales growth within managed product line.
Overview
5
5
years of professional experience
Work History
Product Manager
Skechers
Manhattan Beach, CA
03.2021 - Current
- Conceptualized and executed product development and optimized implementation for use in marketing strategies
- Guided product strategy and led design concept meetings and product reviews
- Led a multi-disciplined team of designers, technicians, and developers to execute the product line plan and meet costing goals, launch deadlines, and quality standards
- Managed prototyping designs and coordinating mass production
- Established criteria for each milestone within product roadmap as means to measure developmental progress
- Identifies upcoming trends through competitive analysis to find opportunities for development - communicates these opportunities to design team
- Presented product line in sales meeting/product presentations to key accounts and international partners
- Analyzed sales data and competitive market trends to adjust future product development as necessary to increase sales, margin, and inventory management while maintaining a strong brand identity
- Coordinated innovative strategies with design team, technicians, and overseas developers to accomplish sales objectives and boost long-term profitability
- Collaborated with sales, marketing and support teams to launch products on time and within budget
- Monitored market trends and competitor performance and analyzed gaps to update development strategies and maximize sales
International Visual Merchandising Manager
Skechers
Manhattan Beach, CA
12.2018 - 12.2020
- Managed merchandising standards and maintained consistency across distribution channels
- Collaborated with wholesale partners and cross-functional teams to develop solutions for balancing product assortments
- Improved sales volume through presenting strong visual merchandising programs
- Personally developed a new company-wide system for International POP planning, inventory flow, and ordering to improve pricing and delivery timelines
- Provided analysis on POP purchasing
- Worked cross-functionally to create core branding philosophies across multiple product divisions
- Partnered with sales representatives and managers to coordinate delivery and merchandising schedule
International KPI and Operations Coordinator
Skechers
Manhattan Beach, CA
08.2016 - 08.2018
- Reviewed KPI reports and investigated variances in yearly and seasonal sales trends
- Applied performance data to evaluate and improve operations, adjust promotions, target current business conditions and forecast needs
- Devised processes to boost long-term business success and increase profit levels
- Executed marketing and operational activities in more than 1,800 distributor and JV owned international retail locations
- Collaborated with Merchandising and Planning teams to analyze sales trends on a product level to customize promotional and marketing strategies for each international distributor and JV partners
Education
Bachelor of Arts - Political Science, Public Policy
University of California, Berkeley
BerkeleySkills
Research and trend analysis
Product development
Staff Management
Brand Strategy
Timeline
Product Manager
Skechers
03.2021 - Current
International Visual Merchandising Manager
Skechers
12.2018 - 12.2020
International KPI and Operations Coordinator
Skechers
08.2016 - 08.2018
Bachelor of Arts - Political Science, Public Policy
University of California, Berkeley