GABY BLASKO
Wisconsin,United States
Summary
Product Manager with 8+ years of experience in e-commerce, focused on catalog, marketplace, and search-driven product experiences. Expertise in scaling product data models, taxonomy, and vendor-driven assortments to improve discoverability, conversion, and operational efficiency. Known for translating complex data and systems challenges into high-impact product strategies, including AI-driven commerce solutions.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Digital Product Manager
Hallmark
01.2024 - Current
- Owns product strategy and roadmap for top-of-funnel digital experiences, including product discovery, search, browse, and account
- Led development of product listing and catalog systems enabling scalable product creation, merchandising workflows and fulfillment integrations
- Defined and implemented a new pricing strategy to improve conversion and margin performance
- Drove enhancements to site search and typeahead, introducing personalization features based on user behavior and intent signals
- Built agentic commerce capabilities enabling AI-driven product discovery, decisioning, and assisted checkout experiences
- Partners cross-functionally with engineering, marketing, merchandising, and experience design to deliver seamless end-to-end user journeys
Associate Manager, Digital Product Transformation
Kohl’s
01.2023 - 01.2024
- Oversaw merchandising data across digital and store platforms, owning total catalog governance
- Managed a team of business analysts focused on improving taxonomy
- Led a cross-functional redesign of coupon strategy and systems
- Implemented ML-based attribute enrichment improving catalog accuracy and onboarding speed
Digital CX Strategy & Product Roles
Kohl’s
01.2018 - 01.2023
- Business Analyst focused on search and browse optimization, improving navigation paths and website performance
- Designed and optimized browse and search navigation experiences including taxonomy and category structures
- Defined attribute models and faceting logic to improve search relevance and filtering
- Built and scaled taxonomy for a third-party dropship (Marketplace)
- Owned catalog and taxonomy mapping for Sephora at Kohl’s integrating external product data into internal systems.
- Partnered with vendors like Fanatics to implement catalog ingestion and mapping pipelines
- Enhanced search, recommendations, and personalization algorithms with data science teams
Education
B.A. - English Composition
University of Wisconsin–Milwaukee
Skills
- Catalog & Commerce: Product Catalog Systems, Taxonomy, Marketplace, Dropship, Search & Navigation
- AI & Data: Machine Learning, Personalization, AI Assistants and Bots, A/B Testing
Accomplishments
- Drove $2M+ incremental revenue through experimentation (A/B testing)
- Achieved 14% YoY growth in site search revenue
- Increased site traffic by 17% YoY through SEO and discoverability improvements
Certification
Web Design & Development, Cornell University (2023)
Timeline
Digital Product Manager
Hallmark
01.2024 - Current
Associate Manager, Digital Product Transformation
Kohl’s
01.2023 - 01.2024
Digital CX Strategy & Product Roles
Kohl’s
01.2018 - 01.2023
B.A. - English Composition
University of Wisconsin–Milwaukee