Gabriella DeJesus Brown
New Britain,CT
Summary
Marketing professional prepared for impactful roles in driving brand awareness and engagement. Skilled in campaign development, social media strategy, and content creation. Strong focus on team collaboration and achieving results, adaptable to changing needs. Known for creativity, analytical thinking, and effective communication skills.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Youth Academy Marketing Coordinator & U10 Girls Coach
Hartford Athletic
01.2024 - Current
- Lead all youth marketing initiatives including content creation, scheduling, and engagement strategy across Instagram and Facebook.
- Increased social media presence by 145% in 8 months through high-quality visual content, consistent branding, and storytelling.
- Manage a team of marketing interns, overseeing content planning, performance tracking, and skill development.
- Capture and edit photo and video content of clinics, community events, and team training sessions.
- Design branded graphics, flyers, and digital materials to support marketing campaigns and events.
- Coordinate email marketing and registration campaigns through website and database tools.
- Represent the club at outreach events, tabling, and activations to drive local participation.
- Provide responsive customer service to parents, players, and community partners.
- Coach U10 girls academy team: plan practices, lead games, and support athlete development.
Assistant Athletic Director & Marketing Lead
CREC Magnet Schools
01.2023 - 01.2024
- Revamped athletic social media strategy, growing following from 700 to 1.4K in under a year through photo/video content and graphic design.
- Filmed, directed, and edited a 10-minute league-wide video on values-based athletics.
- Took over 3,000 photos and produced dynamic reels for fall sports season.
- Promoted community impact by organizing student-athlete volunteer events.
- Fostered a positive team and program culture rooted in integrity and respect.
- Contributed to strategic planning and branding of athletics programs.
Youth Group Leader
West Springfield Boys and Girls Club
01.2021 - 01.2023
- Developed weekly programs for youth aged 11–15 with a focus on leadership and creativity.
- Led hands-on art, sports, and leadership sessions promoting positive behavior and peer connection.
Camp Counselor
Camp Courant
01.2018 - 01.2021
- Facilitated sports and arts-based activities to build confidence and engagement in campers ages 10-12.
- Mentored junior counselors and upheld a safe, high-energy environment.
Education
Bachelor of Arts - Psychology
Elms College
Chicopee, MA05-2023
Skills
- Administrative organizational skills
- Event management
- Staff management
- Photography and videography
- Social media strategy
- Website management
- Photo and video Editing
- Market research
- Customer service
- Adobe creative suite
- Campaign development
Software
- Meta
- Adobe Suite (Photoshop, Lightroom, Premiere Pro)
- SendGrid
- WordPress
- LeagueApps
- Canva
Certification
- CIAC 5-Year Coaching Certification – 2023
- Mental Health First Aid – 2023
- CPR/First Aid – 2023
Timeline
Youth Academy Marketing Coordinator & U10 Girls Coach
Hartford Athletic
01.2024 - Current
Assistant Athletic Director & Marketing Lead
CREC Magnet Schools
01.2023 - 01.2024
Youth Group Leader
West Springfield Boys and Girls Club
01.2021 - 01.2023
Camp Counselor
Camp Courant
01.2018 - 01.2021
Bachelor of Arts - Psychology
Elms College
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