Gabriella Nicolas

The CVS Health Marketing Leadership Development Program (MLDP) aims to develop emerging talent to become future strategy marketing leaders. The Program offers comprehensive exposure to the core marketing functions of CVS Health, providing participants with meaningful rotations across different areas of the enterprise that focus on developing critical business and leadership competencies, as well as marketing capabilities.

• Improved marketing campaign effectiveness by conducting thorough data analysis and identifying key performance indicators.
• Conducted regular competitive analysis to stay informed on industry trends and adjust marketing strategies accordingly.
• Analyzed third-party data and investigated new growth opportunities.
• Participated in ongoing professional development opportunities to stay current on best practices within the field of marketing analytics.
• Leveraged social media analytics to refine content strategy and improve online presence.

• Assisted in the development of resources to educate and inspire the organization to drive inclusivity and cultural understanding of a Multicultural audience to maximize marketing efforts and achieve objectives
• Collaborated with internal and external creative teams to ensure culturally relevant insights and accurate, respectful representation of diverse audiences, while meeting marketing objectives.
• Responsible for sharing insights with the broader organization on how to create inclusive marketing collateral for various demographics.
• Proofread, edited and translated communication materials, ensuring a high level of cultural accuracy while adhering to established brand guidelines.

• Researched and client the sales journey for the Care Management business and made recommendations to optimize customer engagement and usage by our Sales partners
• Gained exposure to the Marketing, Sales, Product Development and Account Management departments during the completion of the project above mentioned
• Polished my networking skills by connecting with top leaders across the organization

• Supported the Family Business Center (FBC) at the College of Business by assisting with the scheduling, creation and development of a sustainable content creation system
• Served as a community manager for the main social media platforms used by the FBC
• Designed a monthly Newsletter to keep members informed and updated on the latest news regarding the FBC
• Created content for a Millennial target audience

• Tracked orders made by pharmaceutical establishments and assisted them with inquiries about their orders in an effective and efficient manner