Gabriella Schwarz

• Created new technical and editorial function with GenAI
• Built and led the team responsible for editorial model quality across Meta AI, AI Studio and Llama, including tone/voice of model and product, annotations/data creation, system prompting and fine tuning
• Oversaw tuning for text, speech, video, image and video improvements across Meta AI, AI Studio and Llama
• Responsible for our creative toolset development, including AI characters, AI-generated content, image and video model training
• Drove publisher and creator strategies to shape and amplify AI products

• Oversaw a team of content specialists responsible for improving quality recommendations at scale
• Created objective quality criteria based on human judgement to improve machine learning across Facebook and Instagram
• Meaningfully increased consumption metrics (in Facebook Home) and mimicry (in IG)

(Unable to share more metrics due to confidentiality)

• Led a team of journalists responsible for news content across Facebook powered by 24/7 curation
• Launched Facebook News in the US, UK, Germany, France and Australia
• Responsible for the launch and curation of the COVID Information Center globally, the Climate Science Center in key markets and the Voting Information Center in the US (all in response to major world events)
• Pioneered a new system for event coverage across Meta and Facebook that included bespoke content elements in response to user needs (summaries, photo galleries, timelines, quizzes etc.)
• Led global response to the 2020 election, including reactions to misinformation, proactive news coverage, calling the winner of the election and covering the news around Jan. 6
• Created sets of objective criteria to rate and rank publisher content used across Facebook and IG

• Led all editorial initiatives, including 24/7 curation around major news events
• Led editorial notification and email strategy targeting users around news and special events
• Designed, launched and maintained The Daily Edition, Flipboard’s 7-day/week morning news digest. Grew U.S. readership from 20k-1 million/day. Oversaw localized versions in 12 other countries
• Led the curation strategy for 4,000 publishers, resulting in 100x curation on the platform, including the launch of exclusive text, video and email packages
• Led company-wide commerce initiative, including curation of products and increased revenue stream, becoming 30% of overall revenue

• Covered President Obama at the White House and throughout the 2012 campaign produced daily live shots, covered breaking news, conducted interviews, wrote articles for cnn.com
• Won an EMMY Award for 2012 election night coverage
• Co-produced CNN’s pre-election 90-minute documentary "Obama Revealed," including interviews with President Obama, first lady Michelle Obama and Secretary of State Hillary Clinton
• Lead writer/editor for the CNN Political Ticker, CNN's online breaking news hub. Led live blogging from debates, large political events and presidential addresses and press conferences
• Reported and produced from/in preparation for six presidential debates, including focus groups and question selection