GABRIELLA SHATARA
New York
Overview
4
4
years of professional experience
Work History
Associate Director, Paid Social
Horizon Media
05.2023 - Current
- Oversees paid social team across the Glanbia Performance Nutrition portfolio of brands including Optimum Nutrition, Slimfast, & think! protein bars
- Provides guidance for junior leadership in developing media strategy based on advanced social knowledge & historical performance
- Develops & presents strategic POVs to client leadership to educate & improve performance while facilitating industry updates
- Collaborates with senior leadership in management of processes, agency-level updates, product updates/releases, and agency-wide trainings
- Maintains strong relationship with social partners to develop media strategies that meet client KPI's
- Spearheaded efforts to test & integrate new social platforms to drive additional brand awareness
Supervisor, Paid Social
Horizon Media
08.2021 - 05.2023
- Managed budgets of ~$10MM+/year while maintaining a client facing role to facilitate status updates, reporting, channel-specific proposals & strategic POV's (Showtime Networks)
- Developed & presented quarterly strategy plans based on historical performance trends & future projection models
- Partnered closely with social platform vendors to propose new product offerings that align with client KPI's
- Directly managed & oversaw five direct reports to provide guidance & training while fostering career growth
Senior Media Planner, Paid Search & Social
Media Storm
03.2021 - 08.2021
- Created & presented tactical strategy plans based on client KPI's across multiple clients & verticals (AMC Networks, Cleveland Clinic, Goodyear Tires, etc.)
- Directly managed associate planners while facilitating training opportunities to aid in professional growth
Media Planner, Paid Search & Social
Media Storm
03.2020 - 02.2021
- Monitored campaign performance & pacing data to aid in enhancing campaign performance via real-time optimizations
- Created & presented bi-weekly reporting insights to determine performance trends
Associate Media Planner, Paid Search & Social
Media Storm
04.2019 - 03.2020
- Executed campaign creations & targeting recommendations across social & search channels while monitoring daily pacing to provide optimization recommendations
Education
BBA - Marketing
Hofstra University
Uniondale, NY12.2018
Skills
- Meta, TikTok, Snapchat, X (formerly Twitter), Pinterest, Reddit, & Google Ads Managers and DCM
- Proficient in Microsoft Excel & Powerpoint
- Research & analysis, strategic planning, & client relationship management
- Strong attention to detail, communication, organization, presentation & project management skills
Timeline
Associate Director, Paid Social
Horizon Media
05.2023 - Current
Supervisor, Paid Social
Horizon Media
08.2021 - 05.2023
Senior Media Planner, Paid Search & Social
Media Storm
03.2021 - 08.2021
Media Planner, Paid Search & Social
Media Storm
03.2020 - 02.2021
Associate Media Planner, Paid Search & Social
Media Storm
04.2019 - 03.2020
BBA - Marketing
Hofstra University
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