Gabriella Soto
Summary
Versatile digital marketer proficient in designing and creating impactful graphic, written, photo, and video content. Skilled in leveraging social media strategies to drive engagement for nonprofit and corporate organizations.
Overview
4
4
years of professional experience
Work History
Donor Relations Coordinator
Global Empowerment Mission (GEM)
03.2024 - Current
- Increased GEM's social media presence through highly targeted and engaging content creation.
- Spearheaded GEM's Monthly Giving campaign promotion on social media, reaching 9,746 Instagram accounts and generating 10,193 impressions on the first day of the launch, June 3.
- Achieved a 41.29% increase in Instagram reach with my first graphic post, generating over 9,444 impressions.
- Crafted a boosted social post during our Hurricane Beryl active mission relief, resulting in a 69.7% increase in reach, outperforming GEM's previous content posted on July 7.
- Redesigned the quarterly newsletter in Canva and utilized Issuu's integration with Mailchimp, increasing donor open rates by 18%.
- Created a comprehensive social media content calendar to recognize major donors, active board members, and volunteers.
- Researched and proposed cryptocurrency donation strategies using platforms like The Giving Block and Silent Donor to expand donor reach and offer tax-efficient giving options, leading to increased contributions.
- Maintained an up-to-date library of fundraising collateral, including One-Pagers for each mission, newsletter templates, and social graphics.
- Planned email fundraising campaigns for Give Miami Day, Giving Tuesday, and End of Year Giving initiatives.
- Designed website mockups and visual campaign briefs presented to the Founder/President of GEM.
- Ensured accurate recording and tracking of all contacts and donations in Blackbaud Raiser's Edge NXT.
Marketing/Operating & Training Coordinator
Lerner Enterprises
04.2022 - 03.2024
- Produced and edited video content, wrote sponsored articles and press releases, and designed compelling social graphics, in alignment with brand guidelines for Lerner's retail and residential properties.
- Directed promotional videos featuring local influencers, boosting property exposure through social media
- Achieved 67,717 total engagements on the promotional video for 1000 South Capitol, Lerner's newest residential property in Washington, D.C.
- Redesigned the monthly newsletter and optimized content for company-wide distribution.
- Crafted all email marketing content, including e-blasts, digital event invites, and lead-nurturing drip campaigns, for Lerner's residential portfolio across the DMV and Florida.
- Developed and executed a 2023 Email Marketing Plan to enhance email campaign performance using Hyly.ai.
- Coordinated and promoted family-friendly events, including Annapolis Harbour Center's 'Haunted Harbour Day,' which attracted over 400 families and doubled attendance from the previous year, boosting foot traffic to Lerner Retail Centers.
Integrated Marketing Assistant
TMPG/Uncover
05.2021 - 12.2021
- Researched social media talent and created influencer recommendation decks for tailored brand partnerships, customized for each client.
- Conducted ad script compliance reviews for radio commercials to ensure adherence to script accuracy and key branding elements.
- Composed media articles for the TMPG company newsletter, focusing on recent marketing trends and best practices in digital and radio advertising.
- Brainstormed concepts for digital ad campaigns.
- Wrote copy for social media promotional posts.
Media and Marketing Coordinator
Community Educational Research Group (CERG)
08.2020 - 05.2021
- Developed a Giving Tuesday email and social media fundraising campaign, leading to CERG's highest online engagement in its history and a 53% increase in donations from the previous year.
- Established CERG's branding and conventions guide for consistent messaging and visual identity.
- Created and wrote for the organization's first blog website, publishing informative articles on early childhood development.
- Composed daily posts for social media and helped build CERG's presence on Twitter, Facebook, and Instagram.
Education
Bachelor of Science - Communication Studies
Towson University
Social Marketing - undefined
Hootsuite Academy
Gift Management, Lists, Dashboards, Reporting - undefined
Blackbaud University
Skills
- Content Creation
- Copywriting
- Print Design and Typography
- Visual Branding
- Newsletters
- Email Marketing
- Data Analysis
- Graphic Design: Adobe Illustrator, Acrobat, InDesign, Canva (including AI tool: Magic Design), CapCut, Issuu
- Social Media Application tools: Hootsuite, Buffer CRM: Entrata, Kindful, Blackbaud Raisers Edge NXT
- CMS: Hyly, MailChimp, WordPress, Cobu
- Communication and Collaboration tools: Wrike, Asana, Slack, Teams, Zoom, Google Meet, WhatsApp
- Microsoft Office Suite: Word, PowerPoint, Excel, Outlook, OneNote
Languages
American Sign Language
Timeline
Donor Relations Coordinator
Global Empowerment Mission (GEM)
03.2024 - Current
Marketing/Operating & Training Coordinator
Lerner Enterprises
04.2022 - 03.2024
Integrated Marketing Assistant
TMPG/Uncover
05.2021 - 12.2021
Media and Marketing Coordinator
Community Educational Research Group (CERG)
08.2020 - 05.2021
Social Marketing - undefined
Hootsuite Academy
Gift Management, Lists, Dashboards, Reporting - undefined
Blackbaud University
Bachelor of Science - Communication Studies
Towson University
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