Work-life balanceCompany CulturePersonal development programsPaid sick leavePaid time offWork from home optionHealthcare benefits4-day work week
Overview
8
8
years of professional experience
Work History
Marketing Automation Specialist
Mimecast, Via Mondo
07.2025 - Current
Execute comprehensive Marketo campaign operations including landing page development, form creation, email campaigns, and automated nurtures while managing Salesforce integration and cross-platform campaign reporting
Collaborate with internal stakeholders and cross-functional teams to manage marketing requests, troubleshoot campaign issues, and build targeted lists for database growth initiatives while maintaining clear communication through Agile/Scrum workflows
Instance and marketing template maintenance with updated program and campaign templates for all 20 channels
Sr. Marketing Automation Analyst
Cin7
08.2023 - 04.2025
Lead marketing automation processes across HubSpot and Salesforce platforms, managing database hygiene and campaign workflows for multiple product lines
Analyze digital marketing performance and web activity to present actionable insights using GA4, Domo, and HubSpot native visualization tools
Develop targeted email marketing programs with strategic segmentation and A/B tests to improve conversion rates and ROI
Implemented a new lead scoring program, newsletter process, Asana best practices
Coordinated all outbound email communications
Marketo Specialist
Pax8, via Interactive Resources
03.2023 - 05.2023
Ensured successful configuration, implementation, and maintenance of marketing programs within Marketo and Salesforce
Collaborated with all marketing teams on Marketo strategy, campaign execution, A/B testing and process improvements
Implemented and managed a new lead scoring, routing, and management process
Campaign Design and Optimization Manager
Atlassian, via the SAGE Group
04.2022 - 02.2023
Executed all marketing email campaigns and reporting for the Trello product
Established new segmentation program for greater campaign efficiency
Implemented a new lead scoring program
Account Support Lead
Adobe – Marketo
02.2020 - 02.2022
First ASL for Adobe- built the role while working with customers & built onboarding track to expand team across all Adobe products
Handled case escalations- coordinated Support Techs, Engineers, Program Managers, CSMs
Coordinated communications and trainings to all Business Support customers
Offshore Support Program Manager
Adobe - Marketo
08.2018 - 02.2020
Managed offshore technical support ops & development; on-site training in India x3
Built new team of 25, trained 3 managers, established team operations and training paths
Handled case escalations, established product and case management best practices
Managed all reporting for both teams in Salesforce, monitored case work and CSATs
Customer Care Specialist, Success Manager
Marketo - Adobe
07.2017 - 08.2018
First member of team, aided in establishing the team roles and responsibilities
Provided instance training for more than 150 accounts
Consistently high CSAT scores- averaging a 4.05 for the year
Worked over 1250+ cases and brought in $50k in revenue