Gabrielle Dionne
Shrewsbury,MA
Summary
Experienced marketing professional with a strong background in customized brand strategy, multi-channel campaigns, marketing analysis, eCommerce optimization, and social media management. Skilled creative digital designer proficient in video and static ad creation and placement strategy. Proven track record of managing relationships with high-profile clients and translating marketing and social media needs into results-driven strategies.
Overview
5
5
years of professional experience
Work History
Digital Marketing Manager
UnionBrands
09.2024 - Current
- Led marketing strategy and execution for an RC car brand and other product lines across diverse industries (children's toys, baby gear, novelty items), including ad creation, influencer collaborations, market research, and brand awareness campaigns.
- Managed website and eCommerce operations via Shopify and CSS, improved SEO performance, and drove customer engagement through social content—growing Instagram to 38K+ followers.
- Created and optimized email and digital marketing campaigns, improving open/click-through rates and driving increased web traffic and customer acquisition.
- Facilitated brand events in Louisville, Las Vegas, and NYC for major clients like Anker Technologies; captured and edited high-quality photography for e-commerce and promotional use.
- Oversaw the development of marketing collateral (copy, imagery, videos, emails) and coordinated with design and media teams to ensure brand consistency and creative quality.
- Conducted biweekly meetings with international stakeholders, delivering marketing performance analyses and adapting strategies based on market trends, SEO data, and business goals.
Digital Marketing Specialist
Doug Russell Marine
10.2023 - 09.2024
- Planned and executed targeted marketing strategies for marine vessels, classic vehicles, and parts to increase visibility and drive qualified traffic.
- Managed multichannel eCommerce platforms (eBay, Amazon, Facebook Marketplace, and company website) using ChannelAdvisor and Magento, optimizing product listings for engagement and conversion.
- Created compelling visual and written content, including product photography and descriptions, while leveraging competitor and platform research to refine campaigns and boost sales.
Marketing Events Specialist
Palmer Gas & Oil
04.2022 - 10.2023
- Managed end-to-end planning and execution of company events, ensuring brand consistency across all media and marketing channels.
- Created and scheduled engaging content for social media and email campaigns to drive event participation and audience engagement.
- Coordinated with vendors and internal teams; designed strategic communications using Adobe InDesign and Canva and provided professional event photography.
Social Media Marketing Intern
Saint Anselm College Center for Ethics & Governance
01.2020 - 05.2021
- Managed and edited collegiate websites and event listings using Drupal 8 and WordPress, ensuring accuracy and alignment with branding and SEO best practices.
- Collaborated on social media content and campaigns for live events, boosting engagement and brand awareness while optimizing marketing resources.
Program Marketing Intern
Saint Anselm College Center for Diversity & Inclusion
10.2020 - 05.2021
- Collaborated with faculty to develop and implement an educational virtual workshop, including visuals, scripts, registration platforms, and feedback surveys.
Education
Master of Science - Marketing Management & Organizational Leadership
Merrimack College
North Andover, MA05.2024
Bachelor of Arts - Major: Marketing | Minor: Communication
Saint Anselm College
Manchester, NH05.2021
Skills
- Digital Marketing Strategy
- Digital Ad Creative Development
- Social Media Strategy
- Email Marketing
- Marketing Analytics
- Search Engine Optimization
- Influencer & Affiliate Marketing
- Product Photography
- Project Management
- Meta Business Suite
- Adobe Creative Suite
- Shopify Web Development
Timeline
Digital Marketing Manager
UnionBrands
09.2024 - Current
Digital Marketing Specialist
Doug Russell Marine
10.2023 - 09.2024
Marketing Events Specialist
Palmer Gas & Oil
04.2022 - 10.2023
Program Marketing Intern
Saint Anselm College Center for Diversity & Inclusion
10.2020 - 05.2021
Social Media Marketing Intern
Saint Anselm College Center for Ethics & Governance
01.2020 - 05.2021
Master of Science - Marketing Management & Organizational Leadership
Merrimack College
Bachelor of Arts - Major: Marketing | Minor: Communication
Saint Anselm College
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