Summary
Overview
Work History
Education
Skills
Timeline
Generic

Gabrielle Fenton

Riverview,FL

Summary

Hardworking and determined Merchandising Manager with a combined 10 years of experience. Seeking to use my superior knowledge in visual merchandising and operations management to effectively serve your company. Able to self-manage during independent projects, as well as collaborate as part of a productive team. Experienced in setting new floor plans, with adaptable knowledge in retail directives and programs.

Overview

11
11
years of professional experience

Work History

Merchandising Manager

Belk, Inc
Lakeland, FL
05.2023 - Current
  • Assisted in developing visual displays for stores according to corporate guidelines.
  • Ensured compliance with company policies regarding product selection, ordering, display and inventory management.
  • Created and implemented promotional campaigns to increase sales of merchandise.
  • Developed strategies for product positioning and pricing based on market analysis.
  • Prepared reports on sales figures, inventory levels, customer feedback, for senior management review.
  • Executed multiple projects simultaneously, coordinating, and prioritizing tasks.
  • Coordinated staff schedules and other labor activities to foster seamless delivery of service.
  • Tracked sales trends and recommended adjustments to maximize departmental profitability.
  • Organized and prioritized projects.
  • Managed the design of window displays and in-store fixtures to ensure consistency with corporate standards.
  • Inspired and trained team members in both creative and logistical aspects of visual merchandising, equipping colleagues to design and implement innovative displays.
  • Provided guidance on best practices for visual merchandising techniques such as color blocking, layering, and asymmetry.
  • Assisted in the development of product placement plans for all departments within the store.
  • Trained new staff members on visual merchandising principles and processes.
  • Planned 2 weeks in advance to all my associates know where and when to be somewhere or what project I need them on to create a flawless flow of merchandise.
  • Managed markdown process, as well as RTV's, damages, and transfers every week.
  • Accept, unload, process, merchandise, and seal each truck with my operations team each week.
  • Managed supplies I needed for back of house each week, and made sure it was always ordered timely.
  • Cleaned and organized display cases, shelves and aisles.
  • Created retail displays to highlight particular products and drive sales according to corporate strategy.
  • Monitored weekly, monthly and quarterly achievement goals.
  • Coached and celebrated operations associates each week, maintaining a structured task list for each associate.
  • Collaborate with management to execute strong and impactful displays every week.
  • Built a relationship with my region and created a photo share to help maintain consistency throughout the region, as well as share ideas with each other on shops and fixture use.
  • Kept work areas clean, neat and organized for optimal productivity and worker safety.
  • Set plan o grams and visual directives each week, as well as maintain visual collateral with my merchandising lead.

Sales Team Manager

Belk, Inc.
Lakeland, FL
11.2021 - Current
  • Coach and celebrate all associates every day on their email capture, app downloads for the store, and credit apps
  • Manage customer satisfaction, make sure any issues with an upset guest is resolved quickly
  • Weekly business walks and speak to my business with management team, to discuss our 5 P's (Product, placement, people, pricing, and promotion)
  • Create shoppable and intriguing floor sets every month when a new directive is released
  • Set planograms for each of my departments on time
  • Give merchandising team direction, as they place product to ensure it is set to company directive
  • (As well as assist with merchandising placement)
  • Successfully increased sales each week in my departments, after looking at numbers and assessing what changes needed to be made to drive the sales
  • Speak my mind on anything I did not feel was working, while sharing feedback with higher management to ensure better product turnover
  • Hold leadership team accountable for associate recognition
  • Workload plan each week to ensure every process throughout the store runs smoothly, and each associate is scheduled properly - according to our needs
  • Assist with fulfillment orders, as well as manage the fulfillment process, when the Fulfillment Manager is not in the building
  • Create an enjoyable and positive work environment for my employees, and gave recognition, when credit is due
  • Observe behaviors and skills each week to quickly address and correct
  • Set up sit-down one on one conversations with any associates that needed a corrective notice
  • Make contests each month between associates to create a competitive but fun way to drive metrics
  • Successfully hit all of our A.C.E
  • Metrics each month
  • (App Download, Credit, and Email capture.) Set up and drive events to help push walk out sales (Kids fest, santa fest, girls night out, wacoal events, etc.) Hold interviews, and made sure the canidate was placed in an area of their strengths to ensure as much productivity as possible
  • Have morning meetings each day to get the team excited and pumped for the day, as well as covering all metrics from the day prior.

Area Manager

Bealls Inc.
Bradenton, FL
07.2021 - 11.2021
  • Coach and celebrate all associates every week on their email and credit capture
  • Assign associates tasks daily
  • Manage customer surveys, while coaching associates on how to create a great shopping experience for our guests, while maintaining high-ranking scores
  • Weekly business walks and spoke to my business in each of my departments (sales, penetration, and opportunities)
  • Successfully increased sales in each of my departments
  • Set planograms for each of my departments on time
  • Managed truck unloading process, and directed associates during the unloading process
  • Merchandised all of my departments, as well as give my handlers direction when placing trucks
  • Took corporate direction, and adapted quickly to any changes being made
  • Assist with fulfillment orders, as well as manage the fulfillment process
  • Create an enjoyable and positive work environment for my employees
  • Acknowledged and celebrate associates when the credit is due.

Visual Manager

Belk, Inc.
Lakeland, FL
09.2020 - 07.2021
  • (Duties listed below at Destin location)

Visual Lead

Bealls, Inc.
Bradenton, FL
02.2020 - 09.2020
  • Execute daily merchandise directives
  • Collaborate with the management team to direct and complete floor sets
  • Set trend statements at front doors every week, per directive
  • Execute high-level styling in all departments
  • Put up any new visual collateral that came in (rebranding, etc)
  • Help process the truck and merchandise new products onto the floor
  • Created and maintained workload planning board each week, to keep track of daily tasks
  • Worked with the merchandise manager to complete daily tasks and floor plans
  • Sent photos each week to corporate for consistent updates
  • Helped with rack to rack maintenance for a clean and stoppable experience for the customer.

Visual Manager

Belk, Inc.
Destin, FL
03.2017 - 09.2019
  • Strong understanding of Belks' merchandising standards and direction
  • Collaboration with management team members to properly execute floor moves
  • Merchandise products for high-impact displays
  • Maintenance of floor organization
  • Fill and assist with BOPIS (buy online pick up in-store) orders
  • Finish tasks quickly and efficiently
  • Coach merchandise team for the understanding of product placement
  • Workload plan every week, discussed a punch list of tasks to complete with the management team
  • Elevate presentation of displays
  • Responsible for fixture placement throughout the entire store
  • Maintain mannequins
  • Fix any broken fixtures to maintain fixture consistency
  • Update merchandise directives and floor plans consistently
  • Partnered with the operations manager to complete RTV's and transfers
  • Maintained any wall paint that needed to be updated or touched up
  • Use of tools (drill, screwdrivers, etc) for hanging visual collateral
  • Worked with the regional visual manager to elevate my skill set and understand the company's direction
  • Maintain an organized visual stock room to easily access collateral each week
  • Gave associates recognition for their memorable work or assistance with customers
  • Assist with registers if needed
  • Complete and audit inventory each year.

Sales Associate

Saks Fifth Avenue Off 5th
Destin, FL
09.2016 - 03.2017
  • Attend to customer questions and needs
  • Organize and set sales floor
  • Understanding of cashier system
  • Complete and audit inventory each year
  • Set new trends per each season or updated directive
  • Answer phone line/placed phone orders
  • Memorization and organization of racks and tables
  • Maintain markdowns and mannequins
  • Knowledge of product to elevate conversion.

Visual Merchandiser / Manager

Sand Dollar Home Accents
Holmes Beach, FL
11.2012 - 08.2016
  • Greet and cater to guests
  • Answer phone line
  • Manage customer reviews
  • Collect payment/operate register
  • Create and design all merchandise displays
  • Place orders to restock merchandise and handle receiving of all products
  • Create a workweek schedule for employees
  • Unpack and price all new incoming product
  • Handled returns/filed claims for damaged products
  • Knowledge of Microsoft Word and PowerPoint.

Education

HS Diploma -

Manatee High School

Skills

  • Creativity and collaboration
  • Fast pace and productive work ethic
  • Adaptability
  • Leadership
  • Time management
  • Multitasking and memorization
  • Patience and communication
  • Handling pressure and obtaining company goals
  • Stockroom Organization
  • Shipment Processing
  • Market Analysis
  • Reliable and efficient
  • Creating a fun and enjoyable workplace environment
  • Team management experience
  • Knowledge of planograms and merchandise directives
  • Positive energy and optimistic way of thinking
  • Supervising Staff

Timeline

Merchandising Manager

Belk, Inc
05.2023 - Current

Sales Team Manager

Belk, Inc.
11.2021 - Current

Area Manager

Bealls Inc.
07.2021 - 11.2021

Visual Manager

Belk, Inc.
09.2020 - 07.2021

Visual Lead

Bealls, Inc.
02.2020 - 09.2020

Visual Manager

Belk, Inc.
03.2017 - 09.2019

Sales Associate

Saks Fifth Avenue Off 5th
09.2016 - 03.2017

Visual Merchandiser / Manager

Sand Dollar Home Accents
11.2012 - 08.2016

HS Diploma -

Manatee High School

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Gabrielle Fenton