Gabrielle Howard
Pleasant Hill,IA
Summary
Experienced Marketing Coordinator who offers detailed planning, scheduling and monitoring of marketing campaigns to optimize strategies and boost results. Experienced in orchestrating development of collateral. Well-organized and diligent with good communication and team leadership abilities. Detailed market experience to bolster research, analytical and problem-solving abilities. Focus on optimizing marketing campaigns and streamlining operations. History of cultivating solid relationships with internal and external stakeholders to drive necessary change.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
Cemen Tech
Indianola, IA
06.2022 - Current
- Project management of media (traditional and social) spend, literature updates, and customer profile completion.
- Provides support to dealer marketing initiatives, assisting in the development of marketing materials and campaigns.
- Develops engaging and persuasive content for various marketing channels, including digital platforms, newsletters, and promotional materials.
- Manages digital communication process; newsletters, bulletins
- Integrates communications strategies into online campaigns.
- Researches and identifies potential influencers to collaborate with on campaigns.
- Develops and implements digital marketing campaigns to increase brand awareness and drive website traffic.
- Monitors analytics to track success of campaigns and identify areas for improvement.
- Works closely with design team to create visuals that supported digital initiatives.
Digital Marketing Coordinator
J Polymedia
Ankeny, IA
08.2021 - 08.2022
- Developed and implemented digital marketing plans to incorporate SEO, social media platforms and video campaigns.
- Oversaw social media accounts for diverse range of clients and implemented successful strategies to drive activity.
- Developed improved digital content for website and social media platforms.
- Developed social media initiatives and created daily content on Facebook, Twitter, Instagram, TikTok and emerging social platforms to engage current fans and acquire new ones.
- Managed and developed new content for clients websites, apps and social media platforms.
- Managed client marketing strategies and event promotion campaigns.
- Gathered client data, analyzing social media and marketing strategies.
- Developed email marketing campaigns for clients to increase customer to client relations.
- Gathered website content for data analysis to improve consumer use.
Gabrielle Howard Advertising
Sole Proprietorship
Urbandale, IA
08.2021 - 08.2022
- Created and implemented rules, contracts and revenue-generating plans for each client.
- Managed campaign development, creative designs and ad tracking.
- Collaborated with media companies and clients to develop strategic advertising plans focused on specific customer or market areas.
- Gathered and evaluated promotional data to improve future planning.
- Drafted and edited interesting press releases for each event, contest or promotion.
- Managed assistants and professionals focused on strategic promotions.
Bartender / Restaurant Server
Barn Town Brewing
West Des Moines, IA
08.2021 - 06.2022
- Developed good working relationships with fellow employees through effective communication.
- Provided excellent customer service to ensure satisfaction.
- Mixed and served both alcoholic and non-alcoholic drinks for patrons by following standard recipes and procedures.
- Maintained knowledge of bar and menu options to prepare drinks and make food recommendations.
- Processed payments accurately and efficiently with POS system.
Education
Bachelor of Arts - Advertising
Iowa State University
Ames, IA11.2020
Associate of Arts - Marketing
Des Moines Area Community College
Ankeny, IA08.2018
Skills
- Digital Marketing
- Social Media Oversight
- Content Writing
- Scheduling
- Email marketing campaigns
- Cross-Functional Collaboration
- Brand Strategy
- CRM
- Audience Targeting
- Data Analytics
- SEO Strategy Development
- Documentation and Reporting
- Graphic Design
- Adobe Creative Suite
- MS Office Suite
Accomplishments
Iowa State Student Union Board, Marketing Committee Member
- January-August 2019
- Planned and organized annual Spring concert with a marketing team.
- Developed marketing campaign strategies to drive student involvement.
- Collaborated with a team to achieve set goals in a 3 month time frame.
Received Core Value Award for Positive Mindset
Certification
- Google Ads Display Certification
- Google Ads Video Certification
Timeline
Marketing Coordinator
Cemen Tech
06.2022 - Current
Digital Marketing Coordinator
J Polymedia
08.2021 - 08.2022
Gabrielle Howard Advertising
Sole Proprietorship
08.2021 - 08.2022
Bartender / Restaurant Server
Barn Town Brewing
08.2021 - 06.2022
Bachelor of Arts - Advertising
Iowa State University
Associate of Arts - Marketing
Des Moines Area Community College
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