Gabrielle Jones
Bloomfield,NJ
Summary
Accomplished in strategic planning and cross-functional collaboration, I excelled at Nickelodeon by orchestrating major media planning initiatives and enhancing promotional campaigns. My adeptness in project coordination and exceptional communication skills ensured the seamless execution of high-profile events, significantly contributing to the company's objectives. I am a detail-oriented team player with strong organizational skills. I have the ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
4
4
years of professional experience
Work History
Senior Coordinator, Multiplatform Media Planning
Nickelodeon
09.2021 - 08.2024
- Strategically scheduled 24 hour files for 3 linear networks, including all channel promotion, graphics, and ensuring KIDVID compliance. (Nicktoons, Nick Jr, Nickelodeon)
- Strategically scheduled 24 hours files for 5 Pluto (FAST Channel) Networks. (Nick on Pluto, Totally Teen, Totally Turtles, Zoom Zoom, 90's Kids)
- Scheduled the 24 hour simulcast files for multiple live events including, Nickelodeon x NFL Christmas Day Game 2023, Nickelodeon x NFL Super Bowl LVIII and the Kids' Choice Awards 2023 & 2024, along with various cross-company tentpole events such as the MTV VMA's and BET Awards programs.
- Worked with cross-company teams to manage and organize Sponsorship for Nick Jr., Nickelodeon and Nick@Nite. Distributed weekly excel spreadsheets for placement of Sponsorship billboards, working closely with Sales, Traffic & Media Planning to ensure correct airing of paid sponsorship across the networks.
- Managed briefing and delivery of promotional spots for projects including, Nick News, Pro-Social and DEI initiatives, programming events on Nick @ Nite, Premiere "catch up" spots driving to DVR and Nick on Demand, working cross-functionally with project managers, producers, and Media Planning team.
- Created and maintained promotional rollout documents for Media Planning team for large tentpole events across the Nickelodeon eco-system.
- Created and managed weekly spreadsheets containing scheduling information of promotional spots and graphics for Nickelodeon, Nick Jr. Block on Nickelodeon and Nick @ Nite.
- Built a reputation as a trusted advisor in the media planning space through consistent delivery of exceptional results and strategic insights.
- Facilitated seamless collaboration between internal departments such as creative services, media planning, and programming team during campaign development efforts.
- Collaborated with executive leadership on strategic planning initiatives to align department objectives with overall company goals.
Broadcast Traffic Coordinator
Progressive Marketing Dynamics
01.2021 - 09.2021
- Provided exceptional customer service when addressing concerns or inquiries from both internal team members as well as external clients.
- Balanced workloads and assigned specific tasks to team members in order to accomplish objectives.
- Negotiated rates with media sales companies to obtain most competitive prices. Served as the company media buyer to ensure commercial spots had the desired reach and frequency.
- Managed monthly budgets over $100,000 for media sales.
- Proofread television scripts written by colleagues to correct spelling, punctuation and grammar.
- Conducted research on royalties, copyrights and permissions for footage, images and music to prevent legal consequences.
- Submitted scripts and completed commercial spots to receive compliance from the car manufacturers to ensure production prices of the commercial spot could be submitted for repayment to the client.
Education
Bachelor of Arts - Television And Digital Media
Montclair State University
Montclair, NJ05.2020
Skills
- Strategic Planning of Promotional Campaigns
- Presenting Ideas and Plans
- Project Coordination
- Process Improvement
- Scheduling and calendar management
- Document Management
- Report Preparation
- Cross-Functional Collaboration
- Attention to Detail
- Problem-solving abilities
- Multitasking Abilities
- Excellent Communication
Timeline
Senior Coordinator, Multiplatform Media Planning
Nickelodeon
09.2021 - 08.2024
Broadcast Traffic Coordinator
Progressive Marketing Dynamics
01.2021 - 09.2021
Bachelor of Arts - Television And Digital Media
Montclair State University
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