Gabrielle Martinez
Houston
Summary
I am a driven Executive Assistant and Project Coordinator with experience supporting high profile digital creators and managing fast paced business operations. Skilled in project management, content strategy, brand coordination, social media management, and administrative operations. I pride myself on being hard working, goal driven, and having an eye for creative solutions.
Overview
8
8
years of professional experience
Work History
Executive Assistant to YouTube Personality
Self Employed
Houston, TX
10.2023 - Current
- Manage complex scheduling, calendar coordination, and administrative operations for a high-profile YouTube personality.
- Oversee multiple social media platforms, including content planning, audience engagement, and brand consistency reaching over 1.4 Million followers.
- Coordinate content ideation and production workflows to support online growth and engagement strategies.
- Edit photo and video content using Adobe Creative Suite tools.
- Develop graphics and digital assets aligned with branding and marketing objectives.
- Maintain organization across multiple projects while meeting strict deadlines in a fast-paced digital environment.
Executive Assistant and Chief Managing Director
Real Work LLC
Houston, TX
02.2021 - 09.2023
- Served as Executive Assistant to a high-profile Twitch streamer and content creator, supporting day-to-day business operations and strategic initiatives.
- Led content planning, production coordination, and creative asset development across multiple digital platforms.
- Managed brand partnerships, sponsorship communications, deliverables tracking, and event coordination to ensure successful execution of campaigns.
- Co-founded and helped develop Real Work LLC, a virtual assistant services company supporting content creators and digital entrepreneurs.
- Trained, supervised, and managed team members while establishing operational workflows and performance expectations.
- Collaborated with clients to develop customized organizational systems, workflow processes, and brand strategies tailored to business goals.
- Strengthened operational efficiency through proactive project management and cross-functional coordination.
Assistant Manager
Sally Beauty
Humble, TX
10.2018 - 03.2021
- Supervised daily retail operations, employee scheduling, and customer service performance.
- Assisted with employee training, onboarding, and team development initiatives.
- Drove sales performance through product knowledge, customer engagement, and operational leadership.
- Served as keyholder responsible for opening/closing procedures, cash handling, and operational compliance.
- Supported store operations during COVID-19 business changes and functioned as acting Store Manager during the final four months of employment.
- Led team in achieving sales goals through effective training and mentorship of staff.
- Developed and implemented inventory management strategies to optimize stock levels.
Education
Associates of Arts -
Lone Star College
01-2020
High School Diploma - undefined
Atascocita High School
01-2017
Skills
- Adobe Photoshop
- Adobe Premiere
- Google Workspace
- Notion
- Project Coordination
- Organizational skills
- Executive support
- Administrative support
- Strong problem solver
- Office management
- Schedule & calendar planning
Timeline
Executive Assistant to YouTube Personality
Self Employed
10.2023 - Current
Executive Assistant and Chief Managing Director
Real Work LLC
02.2021 - 09.2023
Assistant Manager
Sally Beauty
10.2018 - 03.2021
High School Diploma - undefined
Atascocita High School
Associates of Arts -
Lone Star College