Gabrielle Mella

• Plan, direct, execute and monitor marketing campaigns for artists and the EMPIRE brand
• Discover and develop new talent, managing the recording process and promotion campaigns for artists like Jay Wheeler, Immasoul, Zhamira and Conep
• Foster strategic partnerships to expand the label's presence in the US Latin and LATAM markets
• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
• Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
• Built strong relationships with industry professionals and influencers.
• Managed marketing budget for maximium ROI.
• Created content and promotional materials to drive engagement and conversions.
• Wrote and distributed press releases to increase brand visibility.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Created and managed social media campaigns to increase brand engagement.

• Established a music publishing and digital marketing company
• Negotiated music publishing and licensing deals and managed song registrations with PROs
• Developed data-driven marketing strategies, enhancing artist presence on social media platforms and digital platforms
• Artist development for Latin artists like Adriana Torrón, Valentina, Sergio Echenique
• Coordinated sync camps and synced various songs on different movies in the US and internationally; synced music in commercials, video games and more
• Manager for Melymel and Valentina
• Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
• Established and maintained strong relationships with customers, vendors and strategic partners.
• Maintained P&L and shouldered corporate fiscal responsibility.

As producer for the Integrated Marketing, I work exclusively with the Telemundo's morning show, Un Nuevo Dia, where I make sure that our client's key point and brand messaging are successfully executed, concept and execute integrated marketing concepts within the show, collaborate with client, strategic marketing team, ad sales and account executives and producers to develop new, innovative, integrated creative solutions for ad partners. I work with brands such as Coca-Cola, Neutrogena, L'Oreal, McDonald's, Allstate, State Farm, JCPenney and many others.

• Coordinated logistics, promotions, and social media strategies for artists outside Spain
• Placed music in TV, radio, and video games internationally
• Scouted and selected repertoire for Spanish artists like Gemeliers, Jaime Terrón and Callum

• Created show rundowns, scripted interviews, and coordinated shoots for entertainment programs
• Managed social media accounts and implemented digital strategies to increase engagement
• Managing budgets with productions outside the network
• Develop show ideas
• Field Producing
• Created show rundowns
• Interviewed Artists
• Coordinated shoots/interviews

• Shooting/producing interviews with Artists
• Artists interviews
• Gathering elements for editors (pictures, footages, clips, music videos, etc.)
• Handling rundowns
• Minor Editing
• Digitizing music videos, interviews
• Outputting to tape selected footages
• Handling cue sheets
• Research daily entertainment news