Gabrielle Moulis
Houston,TX
Summary
A highly personable and self-motivated marketing specialist with strong interpersonal skills and the proven ability to build positive long-term client relationships that foster customer loyalty and retention. Experienced and driven with strong analytical and critical thinking skills and the capability to effectively oversee multiple competing responsibilities while meeting deadlines in a fast-paced, consulting environment.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Strategist
OrthoSynetics
04.2022 - Current
- Works with clients nationwide to increase brand awareness and support all marketing initiatives
- Develops and executes marketing plans focusing on brand awareness, engagement, and lead generation
- Gathers and analyzes market data to use as a basis for marketing plans, budgeting, and determining ROI
- Manages an account base of 13 clients totaling $1.4 million in direct marketing spend responsibility
- Plans and executes social, digital, and omnichannel advertising campaigns to target new audiences using search (PPC/SEO), display, mobile, and video advertising
- Negotiates, plans, and places print and outdoor media for clients
- Researches, drafts, and supports the creation and management of websites, social content, and other media projects for optimal user experience and lead conversion.
- Targets both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.
- Oversees preparation of marketing copy, images, videos, emails, and other collateral.
Chief Marketing Officer
Next Move Group
04.2021 - 03.2022
- Managed four full-time employees along with mixed teams of independent contractors dedicated to web development, recruitment, operations, and sales
- Effectively coordinated daily operations and due dates resulting in greater productivity and higher levels of client satisfaction
- Planned and successfully executed the 2022 Economic Development Mardi Gras Conference with over two hundred attendees
- Collaborated with Co-Founders and President to develop streamlined processes in conjunction with long-term and short-term company strategic goals
- Traveled to meet with small to mid-sized municipality board members to conduct executive level interviews which included meals, community tours, and board room style interviews
- Conducted on board training, development, and coaching of new hires and independent contractors
- Worked alongside government elected officials, community leaders, web developers, and economic developers to effectively drive projects from concept to launch
- Drafted and scheduled marketing and sales emails to over 25,000 subscribers weekly including job profiles, webinars, video content, job profiles, and white papers.
Director of Marketing and Online Media
Next Move Group
11.2019 - 04.2021
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral
- Created and managed social media campaigns to increase brand engagement
- Collaborated in the production of online consumer facing economic development subscriber platform, The Movement, to have over two hundred subscribers including economic developers, elected officials, and utilities companies across the United States
- Completed video interviews of over two hundred executive level candidates to present to community boards
- Pulled email marketing and digital banner ad reports to send to clients monthly.
National & Digital Sales Coordinator
WGNO/WNOL ABC & Nola38
01.2017 - 11.2019
- Served as liaison between buyers, agency assistants, sales managers, and traffic department with national accounts
- Communicated with agency representatives nationwide to update make goods and manage accounts
- Managed and maintained advertising spots for WGNO national accounts on a quarterly basis
- Communicated with corporate digital coordinators to stay up to date with all digital products available
- Implemented social media, email marketing, SEM/SEO, display, retargeting, Advanced TV, WGNO.com among other digital campaigns for Account Executives
Education
Bachelor of Mass Communication - Public Relations
Louisiana State University
Baton Rouge, LA05.2016
Skills
- Google ads
- ROI Strategies
- Lead Generation Strategies
- Media Relations
- B2B Marketing
- Band development
- Keyword optimization
- Corporate Communications
- Promotions and Marketing Strategies
- Sales and Marketing
Certification
- True South Economic Development Certification
- The Center for Sales Strategy - Certified Digital Marketing Professional
Additional Information
Junior League of New Orleans (2021-2023)
Junior League of Houston (2023-present)
Timeline
Marketing Strategist
OrthoSynetics
04.2022 - Current
Chief Marketing Officer
Next Move Group
04.2021 - 03.2022
Director of Marketing and Online Media
Next Move Group
11.2019 - 04.2021
National & Digital Sales Coordinator
WGNO/WNOL ABC & Nola38
01.2017 - 11.2019
Bachelor of Mass Communication - Public Relations
Louisiana State University
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