Gabrielle Perez
Jersey City,NJ
Summary
Accomplished Communications professional with 13+ years of experience in communications strategy, brand building, and partnership development for consumer and luxury lifestyle clients. Proven track record in driving brand awareness, optimizing media and social placements, and fostering team collaboration. Exceptional skills in brand strategy, financial management, and stakeholder engagement. Adaptable and reliable, consistently achieving high-impact results in dynamic environments.
Overview
13
13
years of professional experience
Work History
Vice President, Earned Media
The Romans
10.2024 - Current
- Leading a team of 12+ employees specializing in earned media strategy across multiple consumer and lifestyle brands
- Overseeing the negotiations of a celebrity partnership for Banter to increase brand awareness with Gen-Z by 15%
- Developing a new business strategy to increase agency revenue by 20% over the course of 2 years
Vice President, Lifestyle and Wellness
Karla Otto PR
01.2022 - 10.2024
- Led a team of 5+ to develop seasonal communications and brand strategies for all luxury lifestyle and consumer clients
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Developed new revenue streams and helped grow the business by 10% YOY by identifying growth opportunities in social and VIP spaces and forged strategic partnerships with culturally relevant brands
- Led and managed IAT for Nespresso, coordinating cross-functional teams of creative, PR, and digital agencies to execute high-impact global marketing campaigns. Ensured alignment with brand strategy, driving a 20% increase in campaign efficiency with the Nespresso Plage activation at Cannes.
- Oversaw the planning and budget maintenance of all lifestyle clients and special events with foresight and efficiency
Senior Director
Jack Taylor PR
03.2020 - 12.2021
- Planned and implemented local and national PR strategies for hospitality, wellness and art clients including: Cerro Gordo, Hyperice, FORME Life, Whoop, Ross + Kramer Gallery
- Coordinated the brand ambassador program for FORME Life, which grew the brand's social following by 30% and resulted in a 10% increase in customer acquisition over 6 months.
- Secured placements for clients in a variety of national long lead and short lead outlets including The New York Times, CNN Underscored, Forbes, Well + Good, Mindbodygreen, goop, etc
Director, Hospitality
M18 PR
10.2018 - 03.2020
- Led a team of 5+ members to develop and execute strategic media plans for hospitality brands, delivering measurable and impactful media results
- Coordinated and led a press trip of 8+ media for the launch of Urban Cowboy Lodge, resulting in an audience reach of over 2 million through digital, broadcast, and print coverage
- Built a launch strategy for the opening of Bathhouse NY, resulting in 50+ media mentions
- Wrote annual strategies for each client based on their needs, initiatives, and partnerships
- Produced press releases, biographies, and pitches for each client on a weekly to monthly basis
Director, Lifestyle
PR Consulting
06.2016 - 10.2018
- Led high-priority luxury lifestyle account teams with clients such as David Zwirner, WeWork, Assouline, Bureau Betak, Andre Balazs Properties, etc.
- Coordinated the successful opening of La Mercerie and Roman & Williams GUILD with 100+ media placements and an audience reach of over 3 million through live broadcast, print and online coverage.
- Executed and staffed multiple NYFW shows and events, and overall brand openings including Raf Simons SS'18 show, Google VR launch, Lexus NYFW lounge, Roman and Williams Guild opening, Saks Fifth Avenue window unveiling, Saks Beauty floor launch, Volez, Voguez, Voyagez – Louis Vuitton Exhibition, Comme des Garçons Met Gala Afterparty, etc
- Drove exceptional media coverage for brands, including print, digital, and online media feature placements
- Created and amplified strategic brand partnerships for retained and project-based clients to build brand awareness based on clients' goals
Director, Fashion Communications
Michele Marie PR
07.2013 - 06.2016
- Oversaw the company's New York office 50+ fashion and accessory clients and led the editorial account team of 10+ people
- Developed new business pitches and grew the business by 10% in 8 months as the Director of the New York office
- Led client teams and drove brand feature stories and product placements for clients in print, broadcast and online media
Account Executive
Marie Saeki, PR
09.2011 - 07.2013
- Supported high-demand international account teams, delivered top-tier media results, and managed showroom presentation
Education
Bachelor of Arts - Communications, Education
University of Massachusetts
Amherst, MASkills
- Media relations
- Cross-functional team leadership
- Complex Problem-solving
- Strategic planning
- Relationship building
- Results-driven
- Account management
- Partnerships and affiliations
- Business storytelling
Timeline
Vice President, Earned Media
The Romans
10.2024 - Current
Vice President, Lifestyle and Wellness
Karla Otto PR
01.2022 - 10.2024
Senior Director
Jack Taylor PR
03.2020 - 12.2021
Director, Hospitality
M18 PR
10.2018 - 03.2020
Director, Lifestyle
PR Consulting
06.2016 - 10.2018
Director, Fashion Communications
Michele Marie PR
07.2013 - 06.2016
Account Executive
Marie Saeki, PR
09.2011 - 07.2013
Bachelor of Arts - Communications, Education
University of Massachusetts
Similar Profiles
Marya GrayMarya Gray
Internet Sales Manager at Romans ChevroletInternet Sales Manager at Romans Chevrolet
Saileshni Lata DuttSaileshni Lata Dutt
Production Supervisor at Romans uniform & Designs Fiji LimitedProduction Supervisor at Romans uniform & Designs Fiji Limited
Reshma KiranReshma Kiran
Production Assistant/Cleaning Assistant at Romans Uniform & Designs LtdProduction Assistant/Cleaning Assistant at Romans Uniform & Designs Ltd