Gabrielle Rickus
Akron,OH
Summary
Dedicated and adaptable professional transitioning from ecommerce search advertising to a career better aligned with my passions. With a strong background in customer relations, team leadership, and quality management, I’m eager to leverage my skills to support mission-driven teams, drive growth, and make a meaningful impact in a field I’m truly passionate about.
Overview
11
11
years of professional experience
Work History
Search Advertising Strategist
Code3
05.2022 - Current
- Develop comprehensive search advertising strategies to meet clients' goals
- Manage campaigns across multiple retailers such as Walmart, Target, Home Depot, Lowes, Kroger, Instacart, Wayfair, and Best Buy
- Conduct thorough keyword research to identify high-performing search terms that align with campaign goals
- Analyze search trends, competitor strategies, and audience behaviors to adjust keyword targeting
- Continuously monitor and adjust bids to achieve the best cost-per-click (CPC) and cost-per-acquisition (CPA) rates.
- Allocate budgets across different keywords, ad types, and campaigns for maximum ROI.
- Regularly track, monitor, and report on campaign performance (CTR, CPC, CVR, ROAS, etc.).
- Provide insights and recommendations based on analytics to optimize campaigns further.
- Analyze campaign data to assess performance and identify trends, anomalies, and opportunities for optimization.
- Provide clients with detailed reports on the effectiveness of search advertising campaigns.
- Present findings and key insights to help shape future marketing strategies.
- Conduct competitor analysis to identify gaps and opportunities within the market.
- Stay up to date with the latest trends in search advertising, industry changes, and best practices to remain competitive.
- Regularly communicate with clients to update them on campaign performance and provide strategic recommendations.
- Tailor campaign strategies and reporting to meet client needs and expectations.
- Keep up with updates, new features, and changes on advertising platforms (Walmart, Pacvue, Criteo, Instacart, Home Depot)
- Implement new tools and strategies as they become available, staying ahead of the competition.
- Monitor client advertising budgets and work to ensure that spend is on track with business goals.
- Suggest adjustments to ad spend based on performance trends, seasonality, and ROI analysis.
Director of Operations
TTC & TMR Subway Restaurants
01.2019 - 05.2022
- Train all staff and managers on operational excellence and monitor the training process to ensure quality training of team members.
- Assist the Director of HR to oversee hiring and facilitate new hire orientation.
- Provide leadership to managers and staff within both companies to ensure compliance with standards, as outlined in the Subway SOPs and applicable government health regulations.
- Work with staff to achieve sales, budget, and productivity goals, using available reports to identify areas of opportunity.
- Support local and national marketing initiatives by staying up to date on training and communication of all new product and window launches.
- Define, implement, and revise operational policies and guidelines to ensure cohesiveness between all organizations
- Take corrective action when necessary and resolve any arising conflict
- Assist HR inputting, maintaining, and processing payroll on a biweekly basis
Designated Trainer
CSL Plasma
11.2016 - 01.2019
- Oversee training of employees
- Test knowledge, understanding, and performance of trainees in respective area
Quality Specialist
CSL Plasma
06.2016 - 01.2019
- Ensure timely completion of QA reviews
- Perform investigations of process deviations
- Oversee all center staff training
- Ensure center is performing all tasks in compliance with SOPs
Phlebotomist
CSL Plasma
11.2016 - 02.2017
- Efficient and effective collection of plasma through venipuncture
- Monitor pheresis process per SOPs & FDA guidelines
- Communicate effectively with staff and donors
- Set-up and disconnect donors from pheresis machine
Reception Technician- Medical Screener
CSL Plasma
08.2016 - 02.2017
- Greet donors in a friendly manner
- Conduct series of registration procedures to verify donor suitability for donation process
Processing Technician
CSL Plasma
06.2016 - 02.2017
- Accurate and timely labeling, sampling, shipping, and storage of plasma
- Monitor freezers/graphs and perform routine calibrations
Central Food Production- Student Supervisor
UD Student Staff
01.2015 - 05.2016
- Prepare food according to daily chart
- Requires effective communication with entire staff
- Completing tasks in a timely manner
- Keeping work space orderly and sanitized
- Includes working independently and training new staff
- Oversee student staff training and schedules
Student Intern
Adapted Physical Education
08.2014 - 12.2014
- Creating personalized lesson plans for children with exceptionalities
- Effectively communicate with DPT student to carry out activity sessions
- Work on improving the skill proficiency of the student, weekly
- Complete reflections and make necessary goal modifications
Education
BS - Education & Health Sciences, Exercise Science, Psychology
University of Dayton
05.2016
Skills
- Data analytics
- Problem-solving abilities
- Operations oversight
- Strategic planning and execution
- Product inspection
- Calibration management
- Quality assurance
- Detail-oriented
- Problem-solving skills
- Corrective and preventive actions
- Patient confidentiality
- Medical records management
- Specimen labeling procedures
- Sample and specimen collection
Timeline
Search Advertising Strategist
Code3
05.2022 - Current
Director of Operations
TTC & TMR Subway Restaurants
01.2019 - 05.2022
Designated Trainer
CSL Plasma
11.2016 - 01.2019
Phlebotomist
CSL Plasma
11.2016 - 02.2017
Reception Technician- Medical Screener
CSL Plasma
08.2016 - 02.2017
Quality Specialist
CSL Plasma
06.2016 - 01.2019
Processing Technician
CSL Plasma
06.2016 - 02.2017
Central Food Production- Student Supervisor
UD Student Staff
01.2015 - 05.2016
Student Intern
Adapted Physical Education
08.2014 - 12.2014
BS - Education & Health Sciences, Exercise Science, Psychology
University of Dayton
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