Summary
Overview
Work History
Education
Skills
Awards
Timeline
Hi, I’m

GABRIELLE STONER

Ewing Township,NJ

Summary

With over a decade of experience both at agencies and in-house, I'm an expert at creating content that turns cold leads into red-hot sales. Leveraging unmatched communication skills, strategic thinking, and boundary-pushing creativity, I have led teams to develop award-winning marketing assets.

Overview

10
years of professional experience

Work History

Holiday Inn Club Vacations

Senior Copywriter
09.2022 - Current

Job overview

  • Responsible for oversight of company rebranding, shaping a refreshed identity and boosting brand recognition.
  • Identified internal bottlenecks and communication gaps, developed and presented strategic pitch decks to leadership, and collaborated across teams to surface broader issues—resulting in personal invitation from Senior Vice President to join cross-functional optimization team and implement proposed solutions.
  • Provides guidance and mentorship to junior copywriters on best practices in writing for different mediums.

The Bay Club

Senior Copywriter
03.2022 - 03.2024

Job overview

  • Created the highest-converting campaign ever at the company and more than doubled email open rates.
  • Enhanced clarity and impact of existing copy by refining content while preserving original tone and intent, improving overall message effectiveness.
  • Build, developed, and maintained relationships with current and future customers through engaging, informative email marketing content and paid search ads.

Lea House Marketing

Copywriter and Digital Marketing Strategist
08.2015 - 09.2022

Job overview

  • Created high-converting copy for diverse clients (B2B consultants, spas, tutoring services), increasing conversion rates by up to 60%
  • Implemented customer experience insights, boosting website engagement by 20% for a tutoring client through strategic content placement
  • Wrote engaging ads for major clients like Hilton, TruGreen, and SkinMedica

All Media Graphics Agency

Writer and Content Marketing Manager
06.2018 - 07.2021

Job overview

  • Wrote relevant, well-researched SEO content and persuasive articles on a variety of topics which increased clients' inbound traffic by 30%
  • Oversaw a team of freelancers and delegated tasks to them

YP

Direct Mail Copywriter
08.2015 - 09.2016

Job overview

  • Developed compelling brand identities by crafting slogans, establishing brand voices, and shaping cohesive branding strategies for startups, contributing to increased market recognition and customer engagement.
  • Utilized research and data analytics to drive campaign optimization, product enhancement, and strategic business recommendations, resulting in improved performance metrics.

Education

Rutgers University

Bachelor’s Degree from English Major

University Overview

GPA: 4.0 GPA

Skills

  • Social media copywriting
  • APA style
  • Adaptive learning capacity
  • Social media content
  • Exceptional storytelling
  • Proofreading accuracy
  • Advertising concepts
  • Copywriting team leadership

Awards

  • Two-time ARDA Award winner for Sales & Marketing
  • Two-time ADDY Award winner for Best Use of Humor in a Campaign and Best YouTube Marketing Video

Timeline

Senior Copywriter

Holiday Inn Club Vacations
09.2022 - Current

Senior Copywriter

The Bay Club
03.2022 - 03.2024

Writer and Content Marketing Manager

All Media Graphics Agency
06.2018 - 07.2021

Direct Mail Copywriter

YP
08.2015 - 09.2016

Copywriter and Digital Marketing Strategist

Lea House Marketing
08.2015 - 09.2022

Rutgers University

Bachelor’s Degree from English Major

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