Gabrielle Zwyer
Norwalk,CT
Summary
Working as a Beauty Buyer at Saks Fifth Avenue and Macy's has taught me how to best partner with retailers to drive Skincare, Makeup, and Fragrance brands to maximize growth opportunities and gain market share across many stores and dotcom. Not only is big picture strategy top of mind but with a strong attention to detail I am able to capitalize on all opportunities and collaborate with internal and external teams. With focus on achieving financial results, I am also educated on trends and consumer opportunities with a graduate degree in Cosmetics and Fragrance Marketing Management from the Fashion Institute of Technology.
Overview
14
14
years of professional experience
Work History
Planner
Shiseido Americas Corporation
12.2017 - Current
- Support designer fragrance and beauty brands at key specialty accounts to drive sales and gain market share; previously supported luxury skincare brands
- Analyze business trends and identify opportunities to drive retail and net sales to achieve plan and reduce liability of unproductive inventory while achieving monthly financial plans
- Identify and execute strategies for profitable growth in partnership with key accounts and internal Marketing, Demand Planning and Sales Operations teams
- Forecast monthly financial projections and report any differentials with go forward strategic plans
- Partner with brands and retailers on annual marketing plans for dotcom and stores and react within season based on business trends.
Senior Assistant Buyer
Saks Fifth Avenue
01.2016 - 11.2017
- Delivered double digit growth for luxury beauty brands across the U.S stores and online, outperforming total Saks beauty
- Managed weekly receipt flow and placed orders to maximize sales, margin, turn and to achieve monthly financial goals
- Negotiated Saks exclusive items, allocations, and RTVs to maintain productive stock levels.
Buying and Merchandise Planning
Macy's
12.2009 - 12.2015
- Rotated to learn buying and planning to drive high volume business across hundreds of U.S locations and online
- Supported Michael Kors business 2009-2012 managing the brand's largest, most profitable account; partnered to drive growth prior to brand IPO
- Created pre-season sales, receipts, and gross margin plans by category in accordance with top line strategies
- Forecasted in-season sales, markdowns, receipts, and margin monthly and reported differentials with go forward plans
- Strategized on concept, marketing, and merchandising of key item drivers directly responsible for volume increase
- Supported Buyer in negotiating mark-up, discounts, and end of quarter profitability with vendors
- Collaborated with Rachel Roy brand to identify market trends and develop capsule collections to increase turn and margin while maintaining brand DNA and evolving the core customer go forward
- Successfully evolved the Rachel Roy replenishment business with higher margins and increased year-round product assortment
- Collaborated with vendors, internal teams, and influencers on digital marketing strategies to achieve brand growth and gain market share for Macy's Impulse beauty brands’ e-commerce business
- Managed inventory flow by location/region in line with Corporate strategic plans for the Martha Stewart Cookware Collection in 650 locations and online
- Honored as a “Super User” and selected to participate in pilot technology initiative.
Education
Master of Professional Studies - Cosmetics and Fragrance Marketing and Management
The Fashion Institute of Technology
New York, NY05.2022
Bachelor of Arts -
Emory University
Atlanta, GA05.2009
Skills
- Develops account category strategies
- Forecasts sell-in and sell-through
- Negotiates stock and sales plans
- Delivers gross shipments
- Manages inventory levels and minimizes liabilities
Timeline
Planner
Shiseido Americas Corporation
12.2017 - Current
Senior Assistant Buyer
Saks Fifth Avenue
01.2016 - 11.2017
Buying and Merchandise Planning
Macy's
12.2009 - 12.2015
Master of Professional Studies - Cosmetics and Fragrance Marketing and Management
The Fashion Institute of Technology
Bachelor of Arts -
Emory University
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