Summary
Overview
Work History
Education
Skills
Timeline
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GABRIELLE J. RIDEN

Nashville,TN

Summary

Talented Digital Account Executive with demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.

Overview

5
5
years of professional experience

Work History

Enterprise Account Executive

Accenture
Nashville, TN
05.2023 - Current
  • Foster new and existing client relations within a fast-paced, KPI-driven environment on behalf of UberEats.
  • Initiated Enterprise and Mid Market segments, developing processes for the sales organization.
  • Provided team with templates, marketing proposals, and slide decks, predicting campaign success and forecasting sales increases.
  • Achieved the highest opportunity creation and conversion rate to close won on the team.
  • Analyze customer data to identify upselling and cross-selling opportunities.
  • Create customized sales plans tailored each account's needs, outlining product features, benefits, pricing and terms.
  • Execute strategic sales campaigns targeting large corporate clients.

Senior Sales Development Representative

Accenture
Nashville, TN
02.2022 - 05.2023
  • Advised multimillion dollar clients on how to best allocate ad spend across multiple digital advertising platforms on behalf of Snapchat.
  • Subject matter expert to advise on app advertiser best practices and implemented sales trainings that increased overall sales team productivity. Additionally conducted training, seminars, and platform walkthrough for C-level executives and industry professionals.
  • Guided mobile app developers and stakeholders on proper integrations and best practices to promote their app in a post iOS 14.5 world and specifically educate them to optimize digital campaigns addressing complex marketing challenges in reaction to iOS 14.5.
  • Oversaw implementation of pixel attribution code on advertiser’s websites for increased visibility into the customer journey as well as oversee app MMP integration with an Ads Manager to appropriately track app installs and post install events.

Sales Development Representative

Accenture
Atlanta, GA
05.2021 - 02.2022
  • Consulted over 600 accounts of SMB and Agency level advertisers and managed a book of business with two million in ad spend on digital marketing campaigns on behalf of Snapchat.
  • Cultivated business partnerships to build lasting relationships with clients by planning and facilitating meetings to share marketing plans, explain future business goals and provide day-to-day support and guidance throughout their marketing journey.
  • Developed media plans that follow a full funnel strategy and utilize goal based bidding to effectively allocated six figure ad flights for multiple high stake clients. Also, recommended and implemented advertising policy exceptions to allow for unique targeting and reach a niche audience.
  • Recognized and addressed pain points for advertisers with minimal creative abilities and resources by participating in a creative focus group that helped to build ad creative following UGC best practices.

Inside Sales Representative

WestRock
Atlanta, GA
10.2018 - 12.2020
  • Maintained communication with account executives to facilitate development of sales opportunities.
  • Worked in conjunction with outside sales representative to optimize customer service, maintain and grow product sales.
  • Expedited customer orders for quick delivery and to promote satisfaction.

Education

Bachelor of Science - Marketing and Supply Chain Management

The University of Tennessee - Knoxville
Knoxville, TN
05.2018

Skills

  • Relationship Building
  • Digital Marketing Strategy
  • Paid Social Campaign Management
  • Customer Insight & Marketing Analytics
  • Customer Retention Strategies
  • Enterprise Sales Transformation
  • Snapchat, Meta, TikTok, UberEats Ads Manager Certification
  • Salesforce CRM Software

Timeline

Enterprise Account Executive

Accenture
05.2023 - Current

Senior Sales Development Representative

Accenture
02.2022 - 05.2023

Sales Development Representative

Accenture
05.2021 - 02.2022

Inside Sales Representative

WestRock
10.2018 - 12.2020

Bachelor of Science - Marketing and Supply Chain Management

The University of Tennessee - Knoxville

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GABRIELLE J. RIDEN