Gabrielle Rodgers
Raleigh,NC
Summary
- Resourceful candidate brings drive, ambition and creativity to any company. Responsible and mature team player knowledgeable in content creation and management and audience engagement. Unstoppable and enthusiastic collaborator committed to reacting appropriately and quickly to new challenges and contributing to company's success.
Overview
6
6
years of professional experience
53
53
years of post-secondary education
Work History
Social Media Marketing Graduate Intern
Common Cause NC
Remote, NC
09.2022 - 01.2023
- Conducted daily updates to social media profiles to boost company online presence.
- Designed and presented social media campaign ideas.
- Supported branding, digital marketing messaging and advertising campaigns by engaging with followers on various social media platforms.
- Contributed to mock-ups, email campaigns, and social media content.
- Created engaging content to catch attention of potential customers.
- Responded to comments, posts, and questions from various channels under supervision of Triad HBCU Coordinator.
- Developed creative and unique campaign visuals, including videos, GIFs and images.
- Moderated social media accounts for constructive, brand-appropriate communications.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Managed search engine marketing budgets and tracked campaign performance.
Corporate Marketing Specialist
Simpler Media Group, INC
Remote, VA
05.2022 - 05.2022
- Owned all company newsletters and email deployment using Marketo.
- Scheduling influencers for LinkedIn Live shoots for editorial team.
- Sourced content for all social media platforms such as LinkedIn and Instagram.
- Attracted over 1000 new clients by creating and implementing innovative marketing strategies.
- Wrote and edited blogs, social media posts, web copy and emails.
- Analyzed content engagement across channels and used knowledge to inform efforts going forward.
- Established positive and ongoing business relationships.
- Identified appropriate marketing channels and target customers for campaigns.
- Coordinated with social media, public relations and other teams to execute event introductions.
Growth and Editorial Associate
Simpler Media Group, Inc
Remote, VA
01.2022 - 05.2022
- Prepared, rewrote and edited pieces to improve readability and impact.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
- Interviewed over 50 sources and developed relationships with informants to obtain vital information for stories.
- Managed customer relations and customer service through daily communication and interaction.
- Collaborated with team members to help expand marketing channels.
- Performed market analysis and researched latest trends.
- Contributed to mock-ups, email campaigns and social media content.
- Devised attention-grabbing headlines and summaries for articles.
Digital Editorial Intern
Simpler Media Group, Inc
Remote, VA
10.2021 - 01.2022
- Used social media mining tools to discover unique content.
- Identified compelling, unique stories and user-generated content of interest to audience.
- Reported news and generated web traffic through advanced social media and SEO showcasing skills.
- Coordinated various digital and webinar content and topics with editor and chief.
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Carried out day-day-day duties accurately and efficiently.
Public Relations Intern
LPS Consulting Firm LLC
Remote, GA
05.2021 - 08.2021
- Wrote and distributed press releases for company and clients.
- Prepared social media posts and videos with eye for viral content strategies.
- Helped plan and execute private, company and client events.
- Proofread and edited materials prepared by all staff to check and correct spelling, grammar and style.
- Provided administrative support to senior team members.
- Built media kits in support of specific strategic initiatives.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
Executive Assistant
KMK Productions
Portsmouth, VA
04.2016 - 07.2021
- Organized and coordinated conferences and monthly meetings.
- Responded to emails and other correspondence to facilitate communication and enhance business processes.
- Screened calls and emails and initiated actions to respond or direct messages for managers.
- Produced accurate office files, updated spreadsheets and crafted presentations to support executives and boost team productivity.
- Worked with senior management to initiate new projects and assist in various processes.
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
Education
Master of Science - Communication Candidate
North Carolina State University
Raleigh,NC 08.2022 -
Bachelor of Arts - Interdisciplinary Studies
Elizabeth City State University
Elizabeth City, NCSkills
Social Media Digital Marketingundefined
Affiliations
Delta Sigma Theta Sorority, Inc
Timeline
Social Media Marketing Graduate Intern
Common Cause NC
09.2022 - 01.2023
Master of Science - Communication Candidate
North Carolina State University
08.2022 -
Corporate Marketing Specialist
Simpler Media Group, INC
05.2022 - 05.2022
Growth and Editorial Associate
Simpler Media Group, Inc
01.2022 - 05.2022
Digital Editorial Intern
Simpler Media Group, Inc
10.2021 - 01.2022
Public Relations Intern
LPS Consulting Firm LLC
05.2021 - 08.2021
Executive Assistant
KMK Productions
04.2016 - 07.2021
Bachelor of Arts - Interdisciplinary Studies
Elizabeth City State University
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