GABRIEL ZAVALA

• Actively developing relationships with local media outlets to secure coverage for the company.
• Creating original content for blog posts and website articles.
• Compiling contact lists for targeted media campaigns.

• Conducted market research and analyzed LinkedIn metrics to enhance social media strategy, increasing engagement and audience targeting.
• Developed branded content using Canva and Buffer, ensuring platform consistency.
• Researched cost-effective digital advertising strategies and optimized contact databases for improved email segmentation.
• Explored AI tools to support effective digital asset management.

• Collaborated with faculty to enhance academic programs, improving student experiences in College of Humanities and Social Sciences.
• Managed student feedback and communication channels to foster a positive environment through active listening.
• Coordinated events and initiatives that increased student engagement, aligning efforts with administrative goals.

• Conducted in-depth market research and comparative analysis of nonprofit communication strategies.
• Developed and tailored communication strategies for target audiences.
• Translated research findings into strategic recommendations for key stakeholders.

Researched mental health topics, contributing to well-informed and impactful articles aimed at raising awareness of teen mental health issues.

• Evaluated manuscripts and provided feedback to authors, playing a key role in the acquisitions process and ensuring content aligned with brand standards.
• Assisted with the editing and proofreading of multiple book projects, ensuring high-quality publication standards.