GABRIELA GALICA

• Increase brand awareness through effective and consistent marketing strategies across all mediums and ensure they are in step with brand guidelines.
• Proofread / audit emails for quality assurance.
• Work collaboratively with related departments to resarch new membership acquisition strategies on a national and state level.
• Promote our educational products through various email marketing campaigns including automations.
• Research and implement new project management software to help streamline workflow and help the team monitor and track progress.
• Nurture advertising partnerships to increase lead generation and leverage promotional opportunities for sponsors.
• Assist with event marketing collateral and promotional material (digital and print) like researching, ordering and organizing conference swag, gathering banners, coordinating flyers, etc.

• Create unique, engaging, and high-quality content tailored to client's individual needs on a variety of different platforms including: social media, SEO, blogs, landing pages, email marketing campaigns, etc.
• Consult with current and prospective clients to identify areas of opportunities and which service(s) would be the best fit for their business needs.
• Performed various marketing audits depending on clients' issues and provide recommendations that meet their budget.
• Strategize, produce, design and monitor social, SEO, and blog posts for personal branding purposes.
• Basic-level experience with graphic design using CanvaPro.
• Recognize when to outreach work or partner with outside vendors to assist with website development and graphic design work.
• Meet with clients online or in-person on a weekly or monthly basis to provide status updates, go over reporting metrics, concerns, etc.

• Managed 1-3 accounts in the automotive SaaS, technology, and insurance space while working diligently with the Client Services team to meet our B2B clients' marketing initiatives.
• Managed client communications and relationships in multiple platforms, took detailed notes, identified potential roadblocks, and proactively managed expectations, timelines, and deliverables.
• Helped prepare new onboarding client for a corporate trade show event by working alongside other partnership agencies.
• Assisted with project briefs, participated in kick off meetings, provided and interpreted internal and client-facing feedback, and delivered assets.
• Offered constructive feedback to internal team members' on projects to ensure they meet clients' expectations.
• Cultivated and nurtured existing and new client relationships by efficiently resolving any requests.
• Utilized a variety of different platforms to assist with project and account management.
• Tightly coordinated numerous projects, sourced information to keep projects on track to ensure they are aligned with Project Managers and the internal team.

January 2020- July 2021

• Helped find new talent through personal and professional channels and assisted new hires with onboarding process through mentorship and training guides
• Collaborated with cross-functional teams to delegate tasks and manage multiple project deadlines simultaneously.
• Proofread and edited content on various mediums: landing page content, blog posts, and SEO articles to improve performance and ranking while driving traffic to clients' websites.
• Managed over 10+ social media and SEO client accounts.
• Managed over 20+ Google Ads accounts by refining PPC campaigns and monitoring budget spending on a monthly basis worth over $1.4M in revenue.
• Generated over 150+ leads through Facebook paid social media efforts.
• Maintained clients' brand presence through integrated marketing channels while ensuring campaigns adhere to compliance, legal and brand guidelines.
• Coordinated and deployed 5-10 emails weekly
• Monitored budget spending on a weekly and monthly basis for over 10+ paid media accounts.
• Created proposals to pitch new services to existing clientele and attract new clients.
  

February 2019- January 2020

• Strategized and developed unique, interesting, and engaging content for a range of digital platforms including: SEO, blogs, website, email campaigns, social media, PPC, etc
• Utilized an organized and efficient approach to manage different deadlines and tasks
• Monitored over 10+ social media accounts for automotive clientele including: Facebook, Instagram, Twitter, YouTube, etc
• Researched news, marketing trends, keywords, competitors, high-quality, relevant content within the automotive industry prior to producing content
• Analyzed social media post performance to identify opportunities and suggest areas to improve
• Familiarity with multiple interfaces to assist with project management, internal communication, and editorial calendars

May 2018- January 2019

• Daily tasks involved the use of Google Ads, Bing, YouTube, Facebook and other cross channels to increase brand awareness and generate leads across several digital platforms to multi-industry clientele with a specialization in the automotive industry
• Created keywords-based content such as SEO articles and PPC campaigns to increase website traffic and boost click-through as well as impression rates
• Monitored and evaluated social media and email campaigns to recommend proactive adjustments to strategies while adhering to both compliant and clients' standards
• Proofread and edited content on all the services we provide such as email campaigns, SEO/SEM, text ads, display banners, to ensure spelling, consistency, grammar, and readability is maintained
• Developed a brand identity for our company through proactive social media involvement