Gaelim Holland

• At Correlation One, Data Coach and Corporate Trainer for Coca-Cola, collaborating with Marketing, HR, and Finance teams to integrate AI strategies into their organizational processes.
• At Enterprise DNA and Great Learning, developed comprehensive course programs for leading skill development platform in data analytics, designing and building courses ranging from Introduction to Data to Advanced Data Science.
• Analyzed large datasets to identify trends and patterns in customer behaviors for large brands.
• Key Achievement: Over 1000 Reviews on courses with 4.5/5 Ratings
• Gained strong leadership skills by managing projects from start to finish

• Data steward for internal and external data, marketing mix models, optimization, experimentation, visualization, and data project management
• Key Achievement: Expanded data offerings with client KPI workshops, CRO roadmaps, and custom machine-learning marketing models, giving leadership precise insights for marketing budget investments and improved revenue. Reduced wasted budget by 28% with MMM modeling.
• However, due to a significant reduction in budget, I am currently a paid consultant for Group East.
• Built predictive models to analyze halo effect of TV to optimize ROI, predicting best times for ads to run
• Streamlined data pipelines to ensure accuracy and read-to-use data cutting cost by 40%.
• Created customer conversion dashboard, enabling leadership to allocate resources for optimal ROI
• This unified siloed teams clarified each unit's role, and reduced redundancy, allowing teams to analyze data and create targeted forecasting plans based on their KPIs.
• Optimized each stage conversion funnel using attribution models, CRO, and statistical techniques

• Conducted and executed key optimization projects, created marketing analytics dashboards and created optimization tools.
• Key Achievement: Created over 400+ KPI reports and dashboards
• Machine Learning Predictive Models, VOC analysis, Project Management Delivery of Marketing Data warehouse.
• Used machine learning tools to produce predictive models for email channels with 90% accuracy.
• Produce advanced strategic executive dashboards using Microsoft Power BI and Tableau.
• Managed delivery of data warehouses and large-scale data science projects.
• Merged online and offline data for improved user journey experience and improved conversion.
• Optimized marketing campaign for ROI resulting in cost savings of 19% on average.
• Present insights to senior leadership teams resulting in recommended programs and cessation of efforts with low ROI.

• Oversaw all key stages of digital marketing campaigns for 100s of high-value accounts in hotels and hospitality verticals.
• Key Achievement: Managed 72+ websites with SEO and PPC Landing pages ensuring a conversion uplift of 20% on average.
• Spearheaded web analytics initiatives to create personas and insights for new customer acquisition.
• Managed 12.2M in annual paid search advertising across Facebook, Bing & and Google.
• Managed a team of 17 subject experts and delivered campaigns, websites, and booking engines
• Managed organizational data governance, policies, and standards.
• Developed innovative data measurement models and presented competitive analysis findings.
• Achieved a 4:1 Return on Investment (ROI) for paid search with an average of 8:1 for all clients.

Key Achievement: Trained 14 staff in SEO, CRO, and PPC who generated significant revenue for the satellite office.

• Maximized profit value with consistent evaluation and optimization of marketing campaigns.
• Realized SGD 125,000 in new business within first 3 months, achieving SGD 600,000 through online lead generation techniques.

• Analysis of server data and online click-stream data to identify geo-demographic segments for marketing teams.
• Key Achievement: Implemented Tracking and Online Marketing Initiatives for all company websites increasing conversion by 12%
• Built logistic and linear regression models for predictive outcomes.
• Data wrangling with Excel and statistical software (SAS)
• Produced reports to upper management on web behavior and use presentations.
• Provided actionable insights through comprehensive reports and dashboards, supporting strategic initiatives