Gaeun Joo
Fairfax,VA
Summary
Dynamic Global Marketing Manager with a proven track record at AVL, enhancing customer engagement by 30% through innovative event strategies and compelling content. Expert in SEO and Salesforce, with exceptional skills in cross-departmental collaboration and market research. Fluent in Korean and English, adept at driving growth and expanding global market presence.
Overview
1
1
year of professional experience
Work History
Global Marketing Manager
AVL
07.2023 - 12.2023
- Enhanced customer engagement by designing and executing tailored events, webinars, and trade show appearances.
- Conducted thorough market research to identify trends, opportunities, and competitive threats impacting company growth on a global scale.
- Designed and published monthly newsletter templates and content, successfully increasing audience engagement by 30% through compelling storytelling and visually appealing layouts that reinforced brand identity.
- Coordinated the procurement of promotional products for official events, collaborating effectively with various departments to fulfill specific requests. This resulted in enhanced event visibility and a 40% increase in participant engagement at events.
- Updated social media content three times a week across platforms, utilizing Salesforce to track engagement metrics and assess campaign effectiveness monthly. Implemented data-driven strategies that led to a 20% increase in follower growth and overall engagement rates.
Event Marketing Specialist
The Bridge International
02.2023 - 07.2023
- Participated in strategic meetings with a team of local entrepreneurs to develop and implement initiatives aimed at fostering self-reliance within the community, resulting in enhanced collaboration and innovative approaches to local challenges.
- Created and designed a range of promotional materials, including brochures, card news, posters, and videos, while effectively managing the company’s Naver blog, website, and YouTube channel. This comprehensive content strategy significantly increased brand awareness and audience engagement.
- Conducted in-depth research to identify and understand donor motivations and preferences, leading to the development of tailored outreach strategies that successfully increased donor participation and generated positive responses to organizational initiatives.
International Marketing Manager
Ninewatt
11.2022 - 12.2022
- Evaluated campaign performance by consistently analyzing metrics, identifying areas for improvement, and making data-driven decisions to optimize future marketing efforts.
- Managed strategic partnerships with global distributors, expanding product reach and enhancing overall sales performance.
- Lanuched English version of the company website, enhancing accessibility for a broader consumers.
Education
Associate of Arts - Media, Culture, Communication in Global Affairs
George Mason Unviersity
Fairfax, VA12-2024
Skills
- Marketing Tools: SEO, Salesforce, Marketing Cloud, SEM, Social Marketing, WordPress
- PC Skills: Microsoft Office Suites (Words, Excel and PowerPoint; business proficiency)
Languages
Korean
Native or Bilingual
Minor
Conflict analysis and Resolution, Marketing
Timeline
Global Marketing Manager
AVL
07.2023 - 12.2023
Event Marketing Specialist
The Bridge International
02.2023 - 07.2023
International Marketing Manager
Ninewatt
11.2022 - 12.2022
Associate of Arts - Media, Culture, Communication in Global Affairs
George Mason Unviersity
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