Gaiatri Dasu
Fremont,CA
Summary
Experienced Program Manager/Leader skilled in managing IT and marketing programs for over 10 years with strategic mindset and program solving. Demonstrated successful delivery of programs through SDLC, agile processes, customer-centric approach, and cross-functional team leadership. SAFe and PMP certified with computer science and business administration background.
Overview
17
17
years of professional experience
6
6
years of post-secondary education
Work History
Program Manager
Google Inc
Mountain View, CA
03.2022 - Current
- Managing the Google Small Business Advisors Program that provides consultative services to SMBs on Google products and tools
- Drove significant YoY growth in operational volumes and increase in customer satisfaction metrics
- Plan and execute projects by working with cross-functional teams, implementing process improvements, driving efficient issue resolution, and reporting on key metrics to stakeholders
- Conduct iteration planning and workshops with the development team, track implementation milestones, conduct launches, and manage program deliverables and reports
- Champion marketing initiatives including A/B testing of email campaigns and landing pages, marketing automation, SEO, and continuous improvement activities
- Manage service operations including ecommerce, payment processing, budgeting and resource utilization, document the knowledge base, conduct training, assess quality, and improve workflows and processes
- Skills: Backlog management, budget forecasting and management, Issue resolution, Analytics and reporting, marketing automation, A/B testing, SEO
- Tools & Technologies: Google Workspace, Smartsheet, Monday.com, Trello, Google Analytics, Google Data Studio, Salesforce Marketing Cloud, Zoho CRM, Google Business Profile (Search and Maps), Search Console, Merchant Center
Program Manager
Kaiser Permanente Inc
Pleasanton, CA
01.2020 - 03.2022
- Facilitated Cloud transformation in a complex, large-scale enterprise
- Successfully piloted the automation of IT processes, bringing about cost savings and improvements in infrastructure availability
- Developed and managed program plans for scope, schedule, budget, risks, communication, procurement, and drove the successful execution of projects from design to UAT
- Managed stakeholder relationships and communications, fostered collaboration and problem-solving, and managed conflict
- Facilitated Scrum of Scrum meetings and planning workshops, and team brainstorming to resolve issues
- Managed program reporting on key KPIs and performed detailed analysis and drew insights to improve program performance
- Managed marketing and service operations including customer journey tracking, email and newsletter automation, management of infrastructure inventory and customer service
- Skills: Agile program management, PMO (governance), cloud transformation, application modernization, marketing automation, machine learning
- Tools & Technologies: JIRA, Confluence, MS Project, Visio, Tableau, Excel, IBM Cloud solutions, Office 365, Salesforce Marketing Cloud, ServiceNow
Program Manager
Google Inc
Sunnyvale, CA
12.2018 - 12.2019
- Managed multiple Cloud programs at Google Cloud Developer Relations and facilitated developer reach and adoption of Google Cloud products and technologies
- Performed detailed program planning in alignment with OKRs, and executed and tracked milestones
- Documented detailed strategy and planning for sustainable growth, awareness, and engagement of programs
- Grew Cloud developer communities by over 30%, tapping into demand for learning Cloud technologies in underserved regions
- Empowered local developer communities by supporting them with content, venue and sponsorships for running their events
- Planned, organized, and executed the Machine Learning Summit at various locations, with strategic program goals of nurturing the expert pipeline and growing student developer communities
- Owned the Cloud Study Jam initiative for North America and exceeded the goal of the program by over 2000 learners and 15 engaged communities
- Managed user leads and contacts, and enabled email automation
- Skills: Agile program management, cloud adoption marketing, developer relations, machine learning
- Tools & Technologies: JIRA, Asana, Google Cloud Platform, TensorFlow, Salesforce CRM, Google Analytics, Google Data Studio, Apps Script
Sr. Project Manager
Kaiser Permanente Inc
Pleasanton, CA
02.2018 - 12.2018
- Managed projects of different sizes and complexities for the Analytics IT team, using Scrum and Kanban methodologies
- Planned and managed analytics projects working with product teams and feature development teams
- Created detailed project plans for complex features, assessed risk and enabled effective delivery of milestones and quality output
- Negotiated timelines and resources with cross-functional teams and drove the delivery of analytics solution and validation tasks in an efficient manner
- Weighed and prioritized user stories ahead of every release cycle and scheduled them during sprint planning meetings
- Proactively led process improvements for mobile app validation and analytics deployment
- Triaged issues and defects using the Kanban approach and optimized the resolution workflow
- Supported the IT team with resources, provided help and motivation when required
- Skills: Agile project management, backlog management, Scrum, Kanban, issue resolution, analytics implementation, personalization
- Tools & Technologies: JIRA, Confluence, Adobe Experience Manager, Adobe Target, Adobe Analytics
Program Manager
Sneha Karma Foundation
Santa Clara, CA
05.2017 - 01.2018
- Managed fundraising programs and created campaigns on Google for Nonprofits and other crowdfunding platforms
- Optimized spend on Google AdWords, driving up conversion rates and lowering cost per conversion by 25%
- Grew the Facebook page, scaling engagement per post and followers by 100% in a quarter
- Facilitated donor outreach via newsletters and offline events
- Skills: Agile program management, digital marketing, online advertising, fundraising, ecommerce, crowdfunding, email marketing
- Tools & Technologies: Asana, MS Project, Facebook Ads and marketing, Google AdWords, Google for Nonprofits, CrowdRise, GoFundMe
Community Operations Manager
ServiceNow Inc
Santa Clara, CA
01.2016 - 12.2016
- Managed and nurtured top contributors in the community, implemented advocacy programs and social groups to motivate and incentivize them, elicited feedback, and fostered brand advocacy
- Guided the customer support team on triaging and resolving community questions and issues and brought down time to first response by 4 hours, and improved overall SLAs
- Ensured efficient execution of analytics and SEO projects within the marketing organization, and planned, monitored, and tracked community programs and resources
- Streamlined the email and community site workflow for new user onboarding, grew site registrations by about 20% in 2 months and fostered customer retention
- Owned content and UX for the annual conference community, drove up YoY engagement on the microsite by up to 30%, contributing to increased conference registrations
- Devised channel-specific plans for LinkedIn, Twitter, and Google+, and accelerated growth of followers, social interactions and brand loyalty – brand mentions, and community activity quadrupled in a 2-month period
- Led Jive - Site Catalyst integration to enable granular and personalized reporting for product teams – projected long-term increase in efficiency was about 40%
- Implemented campaigns to enable developer engagement in hackathons, user groups, blogs, and webinars, resulting in a quarterly growth in the developer community of 15%
- Skills: Digital marketing, developer community management, marketing technology and analytics, SEO, content curation, social media marketing
- Tools & Technologies: Jive, JIRA, Adobe Analytics, SEMRush, Search Console, Keyword Planner, Social media platforms
Product Manager/Digital Marketing Manager
One World Solutions
San Francisco, CA
08.2013 - 01.2016
- Defined requirements for and developed an early prototype of an innovative affiliate marketing platform with built-in analytics for SMBs
- Developed a comprehensive business plan for the product using lean startup methodology
- Created an innovative email marketing plan around expanding the reach of the company among SMBs, allowing for iterative A/B testing and learning through email campaigns – Achieved significant click-throughs and conversions
- Performed customer behavior analysis and automated customer journey tracking using marketing automation
- Developed and documented a comprehensive digital marketing strategy for an innovative social discovery application, focusing on communities and groups, social media, SEO and web channels, and executed them to scale brand awareness by about 50%
- Optimized social media engagement on Twitter, Facebook, Google+, Delicious, StumbleUpon and blog by adopting a consistent plan for content style and tone, and influencer marketing using Klout
- Developed email campaign content for the target audience and designed templates on marketing email providers and set up tracking to monitor key analytics
- Skills: Product management, Lean methodology, digital marketing, ecommerce, marketing automation, online advertising, email marketing, social media marketing
- Tools & Technologies: Salesforce CRM, Google Adwords, Mailchimp, Benchmark, social media platforms
Associate Product Manager
CBS Interactive Inc
San Francisco, CA
07.2011 - 07.2013
- Defined features such as ecommerce, live commenting, upvoting and social login to grow user communities, and implemented control measures for spamming and trolling
- Doubled newsletter and email alerts engagement by determining optimal send frequencies, curating content, improving messaging and through other email marketing techniques
- Performed competitive intelligence and provided strategic recommendations for entry opportunities in emerging markets for the websites
- Performed complex market research and internal site analysis to identify hot and trending topics and incorporated them on the websites
- Achieved a 33% increase in web traffic from social media sources by curating content, creating Twitter lists, tracking data and by other means
- Managed the websites, mobile apps and mobile web for three tech news websites with ecommerce, focusing on constantly enhancing the user experience
- Employed website optimization techniques and SEO, performed A/B testing using Adobe Target on significant website features and user testing
- Skills: Agile product management, digital marketing, online advertising, community management, competitive analysis, email engagement
- Tools & Technologies: Rally, JIRA, Salesforce CRM, Lucidchart, SEO tools
Business Analyst
University of San Francisco
San Francisco, CA
07.2009 - 07.2011
- Streamlined employee expense card policies through competitive research and analysis
- Compiled expense portions of the university's Annual Report for FY 2011 using SQL querying and market research
- Used advanced data modeling techniques such as database joins and Excel pivot tables for generating monthly and quarterly reports and analyzed reports for improving performance
- Worked extensively with Concur expense management software and gained knowledge in financial services
- Skills: Financial management, budget and costs, database modeling, competitive analysis
- Tools & Technologies: SAP Concur, IBM Cognos, Excel, MS Office
Software Engineer
Aricent Technologies
Chennai
08.2006 - 06.2009
- Designed, developed and tested parts of a networking application for Alcatel-Lucent
- Modeled several modules of the application using UML diagrams – class diagrams, use case diagrams, activity diagrams and sequence diagrams
- Facilitated workshops with stakeholders from Germany to brainstorm design solutions
- Coded application modules using industry recommended patterns like prototype, singleton and builder, and performed configuration management
- Performed unit, regression and integration testing on the developed modules
- Leveraged data structures like linked lists and pointers for CRUD operations.
Education
Master of Business Administration -
University of San Francisco
08.2009 - 05.2011
Bachelor of Engineering - Computer Science
Anna University
07.2002 - 05.2006
Skills
Software design, software development, network routers and switches (L2-L3)Tools & TechnologiesC, Java, Eclipse IDE, IBM Rational Rose, IBM Clearcase, TCL scriptingSkillsAgile Program/Product ManagementDigital Marketing / EcommerceScope, Schedule, Cost ManagementRisk, Change, Quality ManagementStakeholder Communication and LeadershipAnalytical Thinking and Problem SolvingTools and TechnologiesProgram ManagementJIRA, MS Project, SmartsheetAsana, Trello, ConfluenceGoogle Workspace, Office 365SaaSSalesforce, ServiceNow, GoogleCloud Platform, Office 365, SAPConcur, several other IT platformsDigital MarketingSalesforce Marketing Cloud, AEM, Adobe Target, Canva, Jive, Google Ads, email automation and social media platformsAnalytics and ReportingGoogle Analytics, Adobe Analytics, SQL, MS Access, Tableau, Data Studio, Power BI, ExcelSoftware DevelopmentHTML, CSS, Javascript, C, Java, SQL, R, Python
Accomplishments
- SAFe Product Owner/Product Manager
- March 2024
- PMP
- March 2025
- Google Analytics 4 no expiry
- Salesforce Marketing Cloud Consultant currently preparing; expected July 2023
Timeline
Program Manager
Google Inc
03.2022 - Current
Program Manager
Kaiser Permanente Inc
01.2020 - 03.2022
Program Manager
Google Inc
12.2018 - 12.2019
Sr. Project Manager
Kaiser Permanente Inc
02.2018 - 12.2018
Program Manager
Sneha Karma Foundation
05.2017 - 01.2018
Community Operations Manager
ServiceNow Inc
01.2016 - 12.2016
Product Manager/Digital Marketing Manager
One World Solutions
08.2013 - 01.2016
Associate Product Manager
CBS Interactive Inc
07.2011 - 07.2013
Master of Business Administration -
University of San Francisco
08.2009 - 05.2011
Business Analyst
University of San Francisco
07.2009 - 07.2011
Software Engineer
Aricent Technologies
08.2006 - 06.2009
Bachelor of Engineering - Computer Science
Anna University
07.2002 - 05.2006