Gail Avila
San Francisco,CA
Summary
Customer-focused Ecommerce professional with extensive experience in managing vendor relationships and streamlining services. Highly-analytical team member with excellent decision-making skills and a strong background in merchandising strategy, performance tracking, and content marketing
Overview
17
17
years of professional experience
Work History
Procurement Specialist, Interior Design Team
Studio VARA Architecture Urbanism + Design
04.2022 - Current
- Collaborate closely with designers to finalize design details to obtain proper vendor pricing quotes with consideration of lead times, pricing, delivery, and freight costs
- Engage with a cross-functional team to define project scope, schedule, and budget, while also facilitating the preparation and processing of purchase orders, deposits, and final balance payments to vendors as part of the procurement process
- Conduct production checks and review submittals, including strike-offs, CFAs, and finish samples, to assure product is made to our specifications and ensuring continuous quality control
- Coordinate logistics to ensure arrival of merchandise on site, on time, and in perfect condition
- Oversee post-installation concerns by promptly initiating communication with vendors when items or services fail to meet quality standards
- Deliver expediting reports per project to the internal team reflecting status updates and promptly addressing potential delays or scheduling impacts
- Schedule project installations and appointments with warehousing, site delivery, and installers while maintaining vendor and third-party relationships
- Assist with Marketing projects as needed, including, but not limited to, RFP's, website content management, photoshoots, press efforts, and social media.
Associate Site Merchandise Manager -Home Furniture, Event Team
Macys.com
09.2018 - 04.2020
- Leverage site analytics to drive a robust online strategy focusing on sales, traffic, conversion and profitability
- Evaluate financials and KPIs with ability to translate into actionable information, identify top items in furniture business and make recommendations to optimize both customer and site experience
- Lead weekly meetings, record feedback/action items and send recap to owners for follow-up and completion to drive the review and final sign-off of promotional and seasonal site content
- Communicate workflows, deliverables and project requirements across stakeholders to ensure graphic assets are delivered in a timely manner as well as accurately and to spec
- Assist team on various projects to help improve the overall site experience and/or enhance our internal tools by developing and maintaining documentation and templates to maintain a shared knowledge base among team
- Test and QA pre-launch digital content by identifying bugs and incorrect links, prioritizing day-to-day escalations while addressing each issue with an appropriate level of urgency.
Vendor Accelerator (Contractor)
Walmart Global Ecommerce
08.2016 - 09.2018
- Implement item set-up, maintenance, and loading of imagery and content to improve Supplier's content health score
- Perform site updates to assortment and identify issues to ensure items go live in a timely manner.
Distribution Manager
Peek Kids
08.2015 - 05.2016
- Manage inventory to ensure accurate replenishment, protection of ownership and achievement of in-stock goals.
Inventory Allocator - Women's Shoes & Accessories
Old Navy
05.2013 - 07.2015
- Ensure on-time allocation for the right product and location for 900+ stores.
Inventory Management Analyst - Toddler Girl, Baby Division
Old Navy Online
01.2010 - 05.2013
- Present financial plans for departments based on analysis of historical data, current trend, and financial targets.
Assistant Control Buyer
Williams-Sonoma Home, Direct-To-Customer
07.2007 - 09.2009
- Manage receipts by pushing, canceling and flowing orders effectively in order to meet receipt targets.
Education
Bachelor's Degree in Business Administration, with a Concentration in Marketing -
Northeastern University
Boston, MASkills
- Business Analytics
- Performance Tracking
- Strategic Planning
- Stakeholder Management
- Site Merchandising Strategy
- Digital Merchandising
- Conversion Rate Optimization
- Data Analysis and Insights
- Cross-Functional Collaboration
- Project Management
- Product Onboarding/Offboarding
- Web Experimentation
- Customer Experience Optimization
- Studio Designer
- Adobe (In Design, Acrobat)
- Monograph
- JIRA
- Microsoft Office (Word, Excel, PowerPoint, Outlook)
- Effective Communication
- Purchasing Processes
- Order Placement
Timeline
Procurement Specialist, Interior Design Team
Studio VARA Architecture Urbanism + Design
04.2022 - Current
Associate Site Merchandise Manager -Home Furniture, Event Team
Macys.com
09.2018 - 04.2020
Vendor Accelerator (Contractor)
Walmart Global Ecommerce
08.2016 - 09.2018
Distribution Manager
Peek Kids
08.2015 - 05.2016
Inventory Allocator - Women's Shoes & Accessories
Old Navy
05.2013 - 07.2015
Inventory Management Analyst - Toddler Girl, Baby Division
Old Navy Online
01.2010 - 05.2013
Assistant Control Buyer
Williams-Sonoma Home, Direct-To-Customer
07.2007 - 09.2009
Bachelor's Degree in Business Administration, with a Concentration in Marketing -
Northeastern University
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