Gailyn Marfell
Chicago,IL
Summary
In retail I am able to use my creative skills to provide the best customer experience. I create visually impacting window displays to bring in customer traffic. Guide the customer through the store with strong trends and buying suggestions. I also use my price point strategy and product knowledge to drive sales.
Overview
4
4
years of professional experience
Work History
Visual Merchandiser
Primark
03.2024 - Current
- Monitored and replenished display inventory and restructured according to available stock.
- Updated signage regularly to reflect current promotions or markdowns, improving clarity for customers seeking sale items within the store environment.
- Increased customer traffic through effective window displays that showcased new products and promotions.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
Visual Merchandiser
H&M Hennes & Mauritz
06.2022 - 03.2024
- Worked with store managers to implement new displays, promotions and store layout changes.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
- Assisted with special event planning and execution, incorporating creative visual elements to enhance the overall atmosphere and support promotional objectives.
- Enhanced store appeal and boosted visitor engagement by designing and implementing creative window displays.
- Monitored store traffic and customer engagement to determine display effectiveness.
- Used props and lighting to enhance appearance and visibility of displays.
Sales Associate
H&M Hennes & Mauritz
03.2021 - 06.2022
- Managed returns, exchanges and refunds in accordance with store policy.
- Rotated stock and restocked shelves to maintain product availability and store appearance.
- Boosted customer satisfaction levels through exceptional service, addressing concerns promptly, and providing a welcoming store environment.
- Collaborated with team members to improve overall store performance, sharing best practices, and offering support as needed.
- Participated in visual merchandising, creating attractive displays that stimulated customer interest and sales.
Education
Associate of Arts - Communications
Parkland College
Champaign, IL05-2020
Skills
- Creative vision
- Window displays
- Customer experience
- Workload planning
- Overstock strategy
- Trend Awareness
- Communication
Timeline
Visual Merchandiser
Primark
03.2024 - Current
Visual Merchandiser
H&M Hennes & Mauritz
06.2022 - 03.2024
Sales Associate
H&M Hennes & Mauritz
03.2021 - 06.2022
Associate of Arts - Communications
Parkland College
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