Galien Richardson
West New York
Summary
Dynamic sales and marketing professional with a proven track record in revenue generation, client relationship management, and team leadership. Thrives in fast-paced, high-energy environments where success is driven by performance, customer experience, and strategic outreach. Known for building loyal client bases, leading teams, and consistently exceeding revenue goals.
Overview
8
8
years of professional experience
Work History
Senior Event Sales & Promotions Lead
Tao Hospitality
New York
11.2024 - Current
- Generate approximately $40,000 monthly in revenue through ticket and table sales across multiple venues
- Leverage a personal social media following of 950,000+ to support promotion and outreach
- Established weekly sales targets and monitored performance metrics to drive revenue growth
- Built and managed a team of 30-40 event sales representatives across locations
- Coordinated talent bookings and aligned programming with audience preferences to enhance event engagement
- Managed reservations and guest experience while executing on-site logistics to ensure event success
- Maintain client relationships that drive repeat business and referrals
Affiliate Marketing Specialist
Adidas (Affiliate Program)
01.2019 - Current
- Managed affiliate campaigns, optimizing performance through data analytics
- Developed marketing strategies for Adidas affiliate program growth.
- Managed relationships with affiliates to enhance collaboration and engagement.
- Analyzed performance data to optimize marketing campaigns effectively.
Event Sales & Client Relations Specialist
Groot Hospitality
Miami
01.2021 - 12.2024
- Generated $30,000 monthly revenue through direct outreach, referrals, and social media
- Sold tables, tickets, and event packages, enhancing overall client experience
- Coordinated reservations and logistics with venues and internal teams
- Developed repeat client base through consistent communication and relationship management
- Promoted events via social media and direct messaging, increasing event attendance
Marketing & Event Coordinator
Ethan Allen
01.2019 - 12.2021
- Developed targeted content and launched geo-based ad campaigns to expand reachable audience by 40% in a month
- Executed marketing campaigns across social, web, and email, increasing engagement by 35%
- Managed promotional efforts to publicize events through online promotions, rewards programs, fundraising events, and local media.
- Expanded local community outreach by building relationships with local clients to create promotional opportunities.
District Sales Manager (Seasonal)
Vivint Smart Home
01.2018 - 12.2021
- Contributed to ~25% district revenue growth over multiple seasons
- Led and trained team of 30+ reps, achieving consistent sales target attainment
- Conducted weekly coaching sessions, enhancing performance and increasing close rates
- Collaborated with regional leadership across multiple markets to align strategies and drive growth
Social Media Manager & Event Planner
Rally Tap
01.2019 - 12.2020
- Coordinated live events and managed content, overseeing vendor and staff logistics
- Developed engaging content for various social media platforms.
- Created and scheduled social media posts across multiple channels.
- Managed online community interactions and responded to customer inquiries.
Education
Bachelor of Science - Marketing
University of Alabama At Birmingham
Birmingham, ALSkills
- Event Execution
- Sales and Account Management
- Client Relations
- Guest Experience
- Revenue Strategy
- Lead generation
- Social Media Marketing
- SEO/PPC
- Affiliate Marketing
- Team Leadership
Volunteer Experience
- Birmingham Zoo
- Green Clean Up Initiative
Awards And Involvement
- Best New Entrepreneur (2021)
- Project of the Year (2019)
- Social Chair - Tau Kappa Epsilon
- Festival Coordinator - Pollen.Co
Digital Presence
950,000+, 2021-Present
Timeline
Senior Event Sales & Promotions Lead
Tao Hospitality
11.2024 - Current
Event Sales & Client Relations Specialist
Groot Hospitality
01.2021 - 12.2024
Affiliate Marketing Specialist
Adidas (Affiliate Program)
01.2019 - Current
Marketing & Event Coordinator
Ethan Allen
01.2019 - 12.2021
Social Media Manager & Event Planner
Rally Tap
01.2019 - 12.2020
District Sales Manager (Seasonal)
Vivint Smart Home
01.2018 - 12.2021
Bachelor of Science - Marketing
University of Alabama At Birmingham