Galina Espinoza

Established a new digital media brand as the inaugural editor-in-chief, focusing on women’s midlife health and wellness.

• New products launched include an event series generating six-figure revenue through sponsorships from key pharma and health clients.
• Forged impactful relationships with top health industry experts and media brands to enhance credibility and reach.
• Created brand awareness through national TV appearances, including CBS Mornings.
• Contributed as an external expert at prestigious events, including Ad Week.

Directed only media organization focused on reproductive and sexual health coverage. Managed budget of $2.2M and a 15-person staff, achieving 50% BIPOC representation.

• Achieved over 40% audience growth across Twitter and Instagram platforms.
• Established partnerships with Apple News and Flipboard to expand reach.
• Received the 2020 Digital Health Award for endometriosis coverage; featured pick on Apple Music for the podcast Boom! Lawyered.
• Launched brand presence on TikTok, garnering over 80,000 views for weekly news show in six months.
• Increased newsletter open rates from low 20% to 32% through targeted strategies.
• Generated over $500k increase in foundation revenue through revamped fundraising initiatives.

Led cross-company teams to successfully launch Peacock streaming service, enhancing platform outreach.

Developed strategic digital initiatives across NBCUniversal brands, including NBC Sports and Telemundo.

• Created innovative brand and marketing strategies for new digital IP collaborations, such as OnHerTurf with Refinery29.
• Drove company-wide activations at SXSW and VidCon, significantly increasing brand visibility.

Drove audience growth and generated new revenue opportunities for all NBC News brands and platforms.

• Boosted traffic by 50% through overhaul of TODAY e-commerce ‘Style’ vertical.
• Developed multi-touchpoint editorial platform, #ShareKindness, in partnership with Lady Gaga’s Born This Way Foundation.

Developed first-ever strategy to enhance engagement with Hispanic fan base.

Boosted Season 20 Univision ratings by over 20% through targeted initiatives.

• Increased ticket sales for key events, including 2015 Gold Cup, by more than 100%.
• Established in-house Hispanic Task Force to leverage consumer insights effectively.
• Aligned 20 clubs and stakeholders around consistent brand messaging for multicultural audiences.
• Identified partnership, product, and content opportunities to drive growth.

Initiated development of new products targeting untapped audiences, including for Parade a collection of vibrant Latino-themed covers focused on Mexican food that attracted additional ad spend; and, for Glamour, orchestrated introduction of a new Latina beauty title.

• Increased annual revenue by 20% through strategic brand positioning on multiple platforms.
• Managed budget of over $1 million while leading a team of 25 creatives.
• Established content partnerships with HuffPost and FoxNewsLatino, broadening audience reach.
• Crafted first licensing deal for company and established marketing services division focused on Hispanic expertise.

• Oversaw lifestyle coverage for food, style, and wellness across print, digital, and TV platforms.
• Contributed to annual best-selling franchises, including “Sexiest Man Alive.”
• Acted as an on-air spokesperson and hosted digital video segments.