GABRIELA ALLEYNE
New York,NY
Overview
4
4
years of professional experience
Work History
Senior Associate, Paid Search
Hearts & Science
New York, NY
06.2024 - Current
- Facilitating training sessions for new associates to enhance team performance and knowledge
- Managing project timelines and deliverables with clients to ensure team alignment and efficiency
- Overseeing budget allocations across multiple accounts while ensuring that ROI targets were met or exceeded
- Generating weekly and monthly performance reports for clients detailing progress towards their goals
Senior Analyst, Paid Search
Publicis Collective
New York, NY
06.2023 - 03.2024
- Drove campaign restructures, campaign strategies and keyword expansions, leading to 20% decrease in CPC as well as a 40% increase in CTR
- Managed yearly budget over $20,000,000 while monitoring overall performance metric
- Identified account opportunities through regular audits and implementations, which ensuring account quality through daily checks on budget adherence and creative effectiveness
- Created reporting data in collaboration with strategy and analytics teams for optimized insights
Client Delivery Analyst, Paid Search
Kepler Group
New York, NY
08.2021 - 06.2023
- Orchestrated development of campaign strategy emphasizing innovation and audience targeting
- Partnered with Client Solutions, Ad Ops, Social, and Programmatic teams to streamline reporting and automate workflows
- Presented data-driven insights during weekly client communications, ensuring clarity and alignment
- Implemented optimization strategies for 10 accounts, leveraging data for effective ad operations
Education
Digital Marketing Apprentice -
Coop Apprentice
New York, NY12.2019
Bachelor of Arts - Communication
CUNY Brooklyn College
Brooklyn, NY05.2019
Skills
- Microsoft Office (Word, PPT, Excel)
- Google Ads (Search, Youtube, Discovery, Pmax)
- Google & Bing Ads Editor
- SA360
- Microsoft Ads (Bing Ads)
- Performance analysis
- Datorama & Lookerstudio
- Prisma
- SKAI (Kenshoo)
- Keyword Research
- A/B Testing
- Client Relationship Management
- Critical Thinking
- Problem Solving
- Strategic Planning
- Time Management
- Analytical Thinking
- Leadership
- Attention to Detail
- Data Analysis & Reporting
- Data-Driven Insights
- Training and Mentoring
- Keyword Optimization
- Effective Communication
- Budget Oversight
- Project Coordination
- KPI Tracking
- Cross-Functional Collaboration
Timeline
Senior Associate, Paid Search
Hearts & Science
06.2024 - Current
Senior Analyst, Paid Search
Publicis Collective
06.2023 - 03.2024
Client Delivery Analyst, Paid Search
Kepler Group
08.2021 - 06.2023
Digital Marketing Apprentice -
Coop Apprentice
Bachelor of Arts - Communication
CUNY Brooklyn College
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