- Managed CRM Salesforce processes strategy for marketing and sales.
- Spearheaded Marketing Cloud and LearnUpon Salesforce integrations.
- Automated over 50% of manual processes, enhancing sales team velocity.
- Launched the first digital dealer enrollment process vastly increasing GTM speed.
- Developed strategies for minimizing waste and optimizing resource use.
- Improved stakeholder satisfaction by addressing process-related issues promptly.
- Enhanced decision-making capabilities with comprehensive data analysis.
- Increased productivity with streamlined workflow systems.
- Optimized timelines, ensuring timely project delivery.
- Established best practices for maintaining high-quality standards.
SALESFORCE BUSINESS ANALYST
- Salesforce Digital Marketing Project Manager
- Challenged, defined and launched Salesforce processes for Sales and Marketing teams.
- Enhanced Salesforce efficiency by identifying and implementing process improvements.
- Solved complex business problems through effective requirement gathering and gap analysis techniques.
- Championed best practices in change management processes to minimize disruption during system updates or modifications.