Garrett Ash
High Ridge,MO
Summary
A highly experienced business-minded sales professional with strong experience and solid foundation in the CPG and beer industries. Demonstrated ability to excel in a cross-functional team to achieve business objectives through organizational and management skills. Multifaceted, high-energy leader with talent orchestrating company growth and people development in fast-paced environments.
Overview
12
12
years of professional experience
Work History
Director of On-Premise Sales
Summit Distributing
St. Louis, MO
09.2022 - 04.2023
- Recruited, trained, supervised, evaluated and mentored a staff of Territory Sales Managers across multiple territories to maximize sales and distribution growth.
- Created detailed plans outlining timelines, goals, budgets, staffing needs and other requirements to facilitate business operations.
- Identified opportunities within the organization and retail environment to build relationships with customers using previous industry knowledge, experience, and relationships
- Collaborated closely with suppliers to ensure annual business plans, seasonal/new release programming, and mandates were executed to maximize distribution and sell-through to achieve volume and distribution goals
- Established and monitored all monthly performance goals for the sales team as it related to distributor and supplier initiatives.
- Worked with senior leadership to develop and implement long-term comprehensive strategies to improve operational processes and organizational efficiency.
Retail Merchandising Supervisor
Mondelēz International-Nabisco
St. Louis, MO
05.2019 - 09.2022
- Managed a group of 40+ Sales Service Representatives across four states responsible for sales and in-store merchandising for national and local grocery chains (ie. Wal-Mart, Kroger, Target, Schnuck’s, Dierberg’s).
- Managed the hiring, training, scheduling, and development of the merchandising team to accomplish retail effectiveness while optimizing cost efficiencies for the district within the annual budget.
- Collaborated with the Region VP and District Sales Manager to establish, plan, and exceed KPI targets (revenue, labor, waste, safety, etc.).
- Oversaw the execution of KPI’s and in-store objectives by providing on-the-job coaching, feedback, and performance reviews for all direct reports.
- Conducted regular store visits to assess compliance with corporate policies, procedures, merchandising strategies, and brand standards.
- Built partnerships and worked collaboratively with customers through our DSD network to maintain a positive relationship and provide exceptional service.
Area Sales & Key Account Manager
Urban Chestnut Brewing Company
St. Louis, MO
02.2011 - 11.2017
- Managed the sales and distribution team that was responsible for over 400+ retail accounts with yearly volume of over 65K cases
- Maintained a daily key account call frequency, while performing all necessary administrative duties relevant to the position.
- Operated as a key member of the sales leadership team responsible for the design and implementation of all company sales and marketing strategies including branding, product innovation, pricing, promotion, and all other new and existing business development approaches.
- Led the company’s on/off-premise key account management efforts by building and maintaining relationships with key customers.
- Collaborated with distribution partners to guarantee proper implementation and execution of company sales, volume, merchandising, and distribution goals.
- Advised on annual distributor business plans and reviews which included in-depth analysis and assessment of production, forecasting, volume, distribution, sales and marketing programs for the on and off-premise business
- Provided oversight of distributor management, retail execution, team performance and development in assigned territory through reporting, business reviews, stores visits and work-withs.
Education
Bachelor of Arts - Business Management, Marketing
Webster University
St Louis, MO05-2008
Skills
- PC and Software Proficiency (MS Word, Excel, PowerPoint, Outlook)
- Data Analytics (VIP, Tableau, IRI, ACNielsen)
- Social Media Platforms
- Sales Management
- Business Planning/Development
- Brand Management
- Order/Inventory Management
- Territory/Account Management
- Budget Management
- Strategic Planning
- Key Account Development
- Sales Planning/Tracking/Reporting
- Category Management
- Marketing/Merchandising Strategies
- Staff Training/Management
- People Management
- Performance Management
Websites
Affiliations
- Youth Sports Coach
Timeline
Director of On-Premise Sales
Summit Distributing
09.2022 - 04.2023
Retail Merchandising Supervisor
Mondelēz International-Nabisco
05.2019 - 09.2022
Area Sales & Key Account Manager
Urban Chestnut Brewing Company
02.2011 - 11.2017
Bachelor of Arts - Business Management, Marketing
Webster University
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