Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Garrett Goodkin

Gainesville,FL

Summary

Community-driven social media strategist with a track record of building viral brands and highly engaged online communities. Skilled in social media strategy, content creation, trend analysis, and campaign execution, with experience in market research, competitive analysis, and delivering insights to executive stakeholders. Adept at project management, partner collaboration, and converting engagement into measurable results.

Overview

5
5
years of professional experience

Work History

Bingus.Official — Founder & Manager

Instagram
10.2020 - Current
  • Built @bingus.official into a viral social media brand with 500,000+ followers and 1B+ account views, fostering a highly engaged, global community.
  • Directed 3 Makeship campaigns, including record-setting launches with 1,438 units sold in 21 days, 500 units sold in 21 days, and 400 units sold (sold out).
  • Partnered with Youtooz on 2 plush releases, selling 2,109 units on the first launch and 1,893 units on the collaborative Bingus x Floppa drop.
  • Launched 3 independent merch collections, including the Bingus Loves You Collection, Dark Bingus Collection, and its 2025 revival, each achieving 1,500+ units sold, creating culturally relevant products that resonated with the community.
  • Led a fundraiser for the Trevor Project, raising over $5,000 and strengthening community engagement around meaningful causes.
  • Oversaw end-to-end campaign management — concept development, branding, visual design, copywriting, partner coordination, production, fulfillment, and customer support.
  • Drove social media growth and community engagement, converting followers into active participants and buyers through trend-aware content, scheduling, and audience analysis.
  • Managed financials, logistics, and performance tracking, ensuring campaigns aligned with audience insights and emerging social media trends.

Financial Services Intern

Salesforce
New York City, NY
06.2024 - 08.2024
  • Selected as 1 of 6 interns globally from over 1,000 applicants for a competitive internship program.
  • Delivered weekly presentations to executive leadership, account
    executives, and solution engineers.
  • Conducted in-depth research on prospective accounts, analyzing financial records, tech stacks, and customer interactions.
  • Pitched tailored solutions to leadership, driving potential annual contract value growth.
  • Co-led the Salesforce x ALS ONE fundraising event, raising over $12,000 for ALS research.
  • Distilled complex problems into actionable solutions.
  • Successfully juggled a full-time job and two university classes, earning A's, and honing exceptional time management and multitasking skills while excelling in coursework projects.
  • Performed front-line investigative research into accounts and prospective leads.

Education

Bachelor of Science - Marketing

University of Florida
Gainesville Florida
05-2026

Skills

  • Social Media Strategy & Management
  • Community Building & Engagement
  • Content Creation & Campaign Execution
  • Trend Analysis & Audience Insights
  • Brand Collaboration & Partnership Management
  • Project & Campaign Management

References

References available upon request.

Timeline

Financial Services Intern

Salesforce
06.2024 - 08.2024

Bingus.Official — Founder & Manager

Instagram
10.2020 - Current

Bachelor of Science - Marketing

University of Florida

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