Garrett Soucy

Started at Groove as a Senior Product Marketing Manager. Was acquired by Clari as a Senior Lead Product Marketing Manager in August 2023.

• Spearheaded the creation and execution of a product launch plan, collaborating with product development teams to create comprehensive go-to-market strategies that drive sales growth. (Plays, AI features, and Analytics)
• Developed messaging and positioning for new product launches and releases.
• Analyzed market trends and developed a market intelligence program for the product, design, and engineering teams.
• Effectively managed the relationship between marketing and 6 Groove PMs during launches, releases and the transition of the Clari acquisition.
• Optimized website content for improved search engine rankings and increased web traffic and conversion with messaging and product tours.
• Conducted thorough competitor analysis to stay ahead of industry trends and maintain a competitive edge in the market space.
• Delivered meaningful product enablement content for GTM teams.

• Launched 3 new products successfully by collaborating with cross-functional teams on go-to-market strategies. (Salesforce CPQ, Salesforce Billing, and Subscription Management)
• Increased product awareness by developing and executing targeted marketing campaigns.
• Enhanced brand positioning through comprehensive market research and competitor analysis.
• Support editorial strategy to surface the highest-impact activities and move the audience through a journey
• Developed compelling sales materials, including presentations, brochures, and whitepapers for prospective clients.
• Created and managed Salesforce hands-on workshops that had an annual average of +1200 attendees and influenced over $100 million in pipeline for 5 consecutive years. Developed two more workshops for Maps and Territory Planning that have averaged 80 attendees and $2.5 million dollars in pipeline on average for each workshop.
• Built campaigns, programs, events to help the business grow to a $675M AOV Cloud and the path to be a $1B dollar cloud by 2023.
• Developed and executed our enterprise executive customer advisory board program which influences the product roadmap and the creation of evangelists and champions for our products.

• Created and ran training programs for the Oracle 'Class Of' program and for the 'Spark' program, enabling both new hire sales and existing field sales
• Worked with cross-functional departments to create content, arrange facilitators, lead facilitator prep session, identify needs of sales teams across all segments and product lines in order to develop enablement content to develop more pipeline for sales teams.

• Conduct frequent skills assessments to determine growth/training opportunities for sales reps
• Collaborated with cross-functional departments, communicating with Executive Leadership, Sales Management, Sales Engineers, Professional Services and other units to ensure content and training are aligned with company goals and objectives
• Trained over 60 sales professionals over an 18 month hiring surge
• Managed at least 3 different training cohorts at any given time
• Trainees generated over $48mil in total bookings during that span.