Garrick Robinson
Atlanta,GA
Summary
A marketing professional with deep experience in digital analytics and advertising sales. Skilled at combining analytical, marketing, and business development expertise to deliver substantial revenue growth in highly competitive business markets. Excels at promoting marketing initiatives to clients at every level, from start-up to premiere. Highly effective communicator who is adept at translating data into narrative. Self-starter who is skilled at collaborating across multiple disciplines and departments. Certified in Google Analytics & Bing Ad Words. Expert proficiency in Excel and PowerPoint. Skilled at Nielsen software,Tableau, Salesforce, Facebook Ads Manager and comScore.
Overview
5
5
years of professional experience
Work History
Analytical Lead
Microsoft
03.2022 - Current
- Immerse myself in industry trends and unique consumer behaviors that impact assigned clients and apply that expertise in analyses.
- Consult and partner with front-line sales teams to build comprehensive and compelling narratives, and directly participate in selling-through analytical value through client engagements.
- Demonstrate a deep understanding of data available within Microsoft product stack and curate across internal and external sources to produce sophisticated and impactful analyses. Use innovative analytical models, data visualization, and compelling storytelling to identify and highlight unique value in support of advertiser campaign strategies.
Senior Analyst
The Home Depot Inc
04.2021 - 04.2022
- Prepared clear and concise reports, charts, tables and presentations to support business decisions across organization
- Performed comprehensive analyses to enhance business operations continuously, including identifying new growth opportunities, yield management, inventory and supplier selection, and KPIs
- Drove reporting and analyses of marketing campaigns to internal stakeholders and external suppliers by leveraging multiple, complex data sources
Client Lead
IRI
04.2019 - 04.2020
- Increased IRI's digital media presence through strategic partnerships and holistic solutions around media measurement, digital media ROI and social media analytics.
- Developed and implemented marketing and brand strategy based on precise audience targeting and activation to help brands in Consumer Packaged Goods industry to better optimize their media spend.
- Created sales materials, researched and wrote case studies that aided sales organization in maintaining active clients and gaining prospective clients.
- Managed and consistently provided accurate media deliverables on deadline and across vast product offerings.
Education
Bachelor of Science - Business Marketing, Leadership Studies
Kansas State University
Manhattan, Kansas2014
Timeline
Analytical Lead
Microsoft
03.2022 - Current
Senior Analyst
The Home Depot Inc
04.2021 - 04.2022
Client Lead
IRI
04.2019 - 04.2020
Bachelor of Science - Business Marketing, Leadership Studies
Kansas State University