Summary
Overview
Work History
Education
Skills
Accomplishments
Certificationsaffiliations
Languages
Interests
Timeline
AdministrativeAssistant
Garry Smith

Garry Smith

Aberdeen,MD

Summary

Dynamic and results-driven Sports Marketing Manager with extensive experience in managing professional athletes and executing comprehensive marketing strategies. Proven success in securing endorsement deals, cultivating long-term relationships with athletes and sponsors, and driving brand growth. Passionate about sports, particularly football and basketball, with the ability to leverage athlete insights to develop innovative marketing strategies that align with business objectives. Anticipated Bachelor’s in Sports Management, with strong industry connections, and a commitment to excellence in athlete representation.

Offering solid foundation in marketing principles and keen desire to learn and grow within industry. Brings fresh perspective and adaptability to new trends, combined with skills in communication and teamwork. Ready to use and develop creativity and analytical thinking in my new role with the Philadelphia Eagles Organization.

Overview

17
17
years of professional experience

Work History

Marketing Agent

NFLPA (National Football League Players Association)
06.2009 - Current
  • Represented NFL players in securing marketing and endorsement deals, working closely with brands and agencies to elevate athletes’ profiles
  • Negotiated contracts and ensured fulfillment of marketing obligations in alignment with athlete and sponsor goals
  • Built a robust network of industry contacts, including athletes, agents, and brands, to generate new business opportunities
  • Identified and evaluated talent, collaborating with the NFLPA to support athlete career growth and branding efforts
  • Successfully negotiated endorsement deals worth over $500,000 collectively, providing strategic advice on branding and market positioning

Sports Marketing Manager

AIM Sports
01.2008 - 01.2013
  • Lead marketing initiatives for professional athletes, driving brand partnerships and endorsement deals for NFL players and other professional athletes
  • Collaborate with cross-functional teams to develop and execute strategic sports marketing plans aligned with client objectives and business growth
  • Oversee day-to-day management of professional athletes, ensuring seamless coordination of contractual, promotional, and public relations activities
  • Maintain and strengthen relationships with athletes, agents, teams, and key stakeholders within the sports community to maximize visibility and opportunities for clients
  • Provide insights on market trends, athlete performance, and brand alignment to enhance business decisions
  • Managed a portfolio of professional athletes, securing significant brand partnerships that increased client visibility by 25%

Education

Bachelor of Science - Sports Management

The United States Sports Academy
12.2024

Skills

  • Athlete Relationship Management
  • Endorsement Deal Negotiation
  • Sports Marketing Strategy
  • Brand Partnerships & Sponsorships
  • Athlete Talent Identification & Development
  • Market Trend Analysis
  • Portfolio & Contract Management
  • Strong Communication & Negotiation Skills
  • Proficient in MS Office
  • Proficient in Keynote
  • Proficient in Sports Marketing Tools

Accomplishments

  • Managed day-to-day operations for high-profile NFL players, ensuring a smooth experience with brands and sponsors while building stronger athlete-brand relationships.
  • Developed and executed marketing strategies that resulted in significant brand growth and athlete endorsements across various sports industries.
  • Planned, Organized and Executed Celebrity Events such as Celebrity Basketball Games, and Softball games to raise funds for non profits organizations
  • Established and nurtured relationships with top brands, such as Under Armour and Adidas, resulting in major endorsement agreements.

Certificationsaffiliations

  • Member, National Sports Marketing Association (NSMA)
  • Certified NFLPA Marketing Agent
  • CPR & First Aid Certified

Languages

English
Full Professional

Interests

My interests are scouting and evaluating football talent

Coaching Football

Fishing

Cooking

Movies and Tv Shows

Family Time enjoying my family

Supporting my son who plays college football

Timeline

Marketing Agent

NFLPA (National Football League Players Association)
06.2009 - Current

Sports Marketing Manager

AIM Sports
01.2008 - 01.2013

Bachelor of Science - Sports Management

The United States Sports Academy
Garry Smith