Summary
Overview
Work History
Education
Skills
Timeline
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Garshita Gupta

Snoqualmie,WA

Summary

Experienced marketing technology professional with a focus on Email and Push channels. Skilled in leading cross-functional teams to deliver end-to-end solutions. Proficient in managing product roadmaps, prioritization, and strategic trade-offs. Comfortable thriving in fast-paced, deadline-driven environments.

Overview

15
15
years of professional experience

Work History

Product Manager - Push, Marketing Technology

Yahoo! Inc.
07.2023 - Current
  • Achieved 50% increase in push notification delivery speeds, optimizing overall system performance.
  • Implemented Multi-Armed Bandit Experimentation, resulting in a notable 20% improvement in click-through rates.
  • Enhanced notification platform to successfully launch Live Activities for Fantasy (iOS), handling a staggering volume of 400 million notifications per day during events, peaking at 25,000 notifications per second.
  • Spearheaded development of engagement and performance dashboards spanning various verticals, enabling data-driven decision-making.
  • Created comprehensive product documentation to effectively communicate upcoming features and products to internal teams, ensuring clarity and alignment.
  • Demonstrated effective stakeholder management throughout product development lifecycle, ensuring alignment with project objectives and expectations.

Product Manager, Email (Marketing Technology)

Yahoo! Inc.
03.2017 - 07.2023
  • Evaluated and selected Email Service Provider vendors, overseeing onboarding process for chosen vendor.
  • Spearheaded development of centralized data lake housing 1 billion user profiles, integrating multiple data ingestion methods to enable enhanced data segmentation.
  • Engineered a subscription management platform to host and administer Yahoo's privacy and legal compliant marketing preference center, resulting in a reduction in customer complaints.
  • Led personalized ads monetization initiative, doubling annual revenue for Newsletters.
  • Implemented A/B testing strategies resulting in improved open and click rates.

Engineering Lead

Persistent Systems
05.2011 - 11.2015
  • Led engineering team, overseeing architectural design and implementation of technical solutions.
  • Scoped and gathered requirements, ensuring successful end-to-end delivery of products.
  • Orchestrated migration of legacy data platforms to a Big Data framework (Hadoop), enhancing scalability, reliability, and resource efficiency. Achieved a remarkable 90% reduction in overall data job processing time.
  • Developed innovative Big Data marketing solutions focusing on customer acquisition, engagement, and retention.
  • Engineered personalized email newsletter solutions, resulting in a notable 25% increase in revenue.
  • Designed and constructed analytical reports to assess user engagement and campaign performance, facilitating informed decision-making.

Programmer Analyst

Cognizant Technologies Solutions
02.2009 - 05.2011
  • Developed a web application for Daimler, facilitating internal platform for employees to efficiently trade their used cars.

Education

Bachelor of Engineering (Computer Engineering) - Computer Engineering

MIT College of Engineering
Pune, India
06.2008

Skills

  • Roadmap development
  • Stakeholder Communications
  • Interpersonal Communication
  • Product Vision Definition
  • Prioritization and Execution
  • Vendor Management
  • Product Backlog Management
  • Teamwork and Collaboration
  • Product Strategy
  • Data Analytics

Timeline

Product Manager - Push, Marketing Technology

Yahoo! Inc.
07.2023 - Current

Product Manager, Email (Marketing Technology)

Yahoo! Inc.
03.2017 - 07.2023

Engineering Lead

Persistent Systems
05.2011 - 11.2015

Programmer Analyst

Cognizant Technologies Solutions
02.2009 - 05.2011

Bachelor of Engineering (Computer Engineering) - Computer Engineering

MIT College of Engineering

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Garshita Gupta