Gary Kost
Tampa
Summary
Creative and Marketing Director with 20+ years building brands through design, integrated campaigns, partnerships, and performance-minded creative. Hands-on leader who can own the full creative lifecycle from concept to execution across digital, social, traditional and web. Specialize in high output, sharp brand consistency, and translating business goals into creative that moves product and grows audiences.
Overview
10
10
years of professional experience
Work History
Marketing Director / Creative Director
COPPERTAIL BREWING CO.
Tampa, FL
03.2016 - Current
- Lead brand, design, and marketing strategy for a high-visibility consumer product brand with year-round launches, events, partnerships, and multi-channel advertising.
- Creative & Brand Leadership
- Owned end-to-end creative direction for the brand across packaging, advertising, social, web, POS, events, and retail merchandising.
- Built annual/seasonal marketing plans highlighting key releases and major events, translating business priorities into campaign calendars and creative systems.
- Established and maintained consistent brand voice across all channels, ensuring fast turnarounds without sacrificing quality or cohesion.
- Campaign Strategy, Execution, and Reporting
- Managed high-profile partnerships and co-op campaigns with organizations including Tampa Bay Buccaneers, Tampa Bay Rays, ZooTampa, Gasparilla Music Festival, Clearwater Threshers, and others.
- Led social team workflows, campaign ideation, asset production, and calendar planning tied to key launches and events.
- Maintained influencer relationships and content collaborations to extend reach and strengthen credibility.
- Supported planning and promotion of large-scale and recurring events (Beer Week activations, anniversary events, Oktoberfest, watch parties, themed nights), coordinating multi-channel promotion and creative deliverables.
- Designed environmental/structural elements for events and branded spaces
Education
DUCRET SCHOOL OF ART AND DESIGN
Plainfield, NJSkills
- Art Direction, Brand Identity, Creative Strategy
- Campaign Planning and Integrated Marketing
- Sports and Community Partnerships, Co-branded Campaigns, Sponsorship Deliverables
- Packaging and Merch Design, Vendor Management
- Social Content Systems, Voice/Tone Development, Influencer Relationships
- Paid Media Creative (Meta, Google)
- Press Releases, Media Outreach, Radio Copy
- Web Design/Maintenance, SEO, Analytics
- Event Creative and On-site Execution (signage, menus, environmental graphics)
- Adobe Photoshop, Illustrator, InDesign, Premiere, Google Ads, Google Analytics, Meta Ads/Analytics, CRM, CMS platforms, SEO, Basic HTML/CSS
Websites
Timeline
Marketing Director / Creative Director
COPPERTAIL BREWING CO.
03.2016 - Current
DUCRET SCHOOL OF ART AND DESIGN