Gary Lowder
Glen Carbon,IL
Summary
Young and passionate STL-based communications professional who specializes in writing for public relations, media coordination, and brand-oriented graphic design. Three years of experience in devising successful media strategies and orchestrating events and promotions. Highly adept in authoring press releases, talking points, and other marketing materials. Expert in media relations, monitoring, and outreach.
Overview
3
3
years of professional experience
Work History
Media and Communications Specialist
Humane Society Of Missouri
St. Louis, Missouri
01.2021 - Current
- Managed all in-house graphic design projects, including major logo/brand guideline redesigns
- Produced, distributed, and pitched press releases, talking points, and other written media materials detailing relevant newsworthy information and supporting brand image.
- Maintained media list and coverage tracker using media monitoring software.
- Managed all media relations and organized interviews for local broadcast stations and national publications.
- Increased organization’s earned media impressions by more than 200% in my first two years.
- Lead bi-weekly meetings with the organization’s president and PR Team to discuss earned coverage and next steps
- Designed print collateral materials and coordinated branding across multiple communications channels.
Public Relations Copy Writing Intern
O'Malley Hansen Communications
St Louis, MO
02.2020 - 01.2021
- Produced press releases, talking points, competitor research, campaign pitches, and other written content for large brands like the Hanesbrands, Frito-Lay, First Bank, Barclays, and the Humane Society.
- Monitored and recorded media coverage for clients using Cision, Factiva, Critical Mention and other media monitoring/contact building platforms
- Cultivated and maintained strong relationships with media outlets to secure coverage for clients
- Drafted social media posts and created videos with eye for viral content strategies.
Election Reporter
Associated Press
Springfield, IL
- Secured ballot information
- Maintained communication between other election stringers
- Worked with local election officials to ensure accurate statistics
- Had my statistics used in AP's nationwide vote tally
Education
Bachelor of Arts - Professional Writing
Blackburn College
Carlinville IL12.2019
Skills
- MLA, APA, and AP writing styles
- Document production
- Media monitoring software
- Thrives in a deadline-oriented workplace
- Microsoft Office and Google Docs
- Brand-oriented graphic design (Adobe Suite)
- Grant proposals and technical writing
- Internet and archival research
- Social media
- Photography
- Copywriting and editing
Timeline
Media and Communications Specialist
Humane Society Of Missouri
01.2021 - Current
Public Relations Copy Writing Intern
O'Malley Hansen Communications
02.2020 - 01.2021
Election Reporter
Associated Press
Bachelor of Arts - Professional Writing
Blackburn College
Similar Profiles
Sarah StrothkampSarah Strothkamp
Education Program Coordinator at Humane Society of MissouriEducation Program Coordinator at Humane Society of Missouri
Haley WomickHaley Womick
Special Events Coordinator at Humane Society of MissouriSpecial Events Coordinator at Humane Society of Missouri
Chloe BrownChloe Brown
Adoption Counselor at Humane Society of MissouriAdoption Counselor at Humane Society of Missouri