Gary Lucier
Franklin,MA
Summary
- Strategic Sales Leader specializing in brand growth and consumer experience. Successful in establishing trust with national commercial & non-commercial accounts, distributors, and brokers. Proficient in solution-based selling, collaboration, problem solving, and driving profitability. Valued for agility as a team member, mentor, and resource for business development across various channels.
Overview
23
23
years of professional experience
Work History
Director Of Sales
Tropicale Foods, LLC
01.2019 - Current
- Promoted to Director, overseeing the company’s two largest accounts - Walmart and Sam's Club.
- Increased sales at Walmart 106% over 5 years
- Led the expansion of our brands using a variety of selling strategies and persistence.
- Secured new business at Stop & Shop, Giant Food, The Giant Company, Hannaford, Market Basket, CVS Health, BJ's Wholesale, Go Puff, and Amazon.
- Collaborated with club customers to drive incremental sales through the creation of exclusive items.
Category Account Manager – CVS Health
Nestlé USA
03.2014 - 12.2018
- Directed a team to successfully oversee the sell-in and day-to-day operations of $110M Ice Cream, Frozen Foods, and Beverages businesses
- Successfully managed national resets, planogram creation, promotional programs, equipment management and compliance tracking resulting in over $1M of savings
- Consistently achieved strong sales performance through expert category analysis, clear communication tactics, superior shelf space optimization and targeted trade management.
- Drove a substantial revenue increase by selling an exclusive national pizza program, resulting in $10M growth.
- Sponsored and hosted annual distributor summit for fostering strong relationships.
National Sales Manager – Foodservice and Small Format
Dreyer’s Grand Ice Cream
04.2001 - 02.2014
- Increased business partnerships by creating and implementing strategic plans tailored to each client's needs and preferences.
- Secured hard specification agreements with Aramark, Sodexo, and Compass Group by presenting benefits of national branded program resulting in $15M total sales
- Trained and mentored 30 regional sales representatives, brokers, and distributors on prioritizing and targeting appropriate accounts to drive national initiatives.
- Earned Dreyer's Hall of Fame recognition for exemplary sales achievements, including securing essential supply deals with renoun customers like Disney, Hard Rock Cafe, Hyatt Hotels, Avendra, and many more.
Education
Bachelor of Science - General Management
Bridgewater State University
Skills
- Strategic Planning and Execution
- Key Account and Broker Management
- New Business Development
- P&L Management and Forecasting
- Deliver EBIDTA Objectives
- Cross-Functional Collaboration
- KPI Analysis
- Contract Development and Negotiation
- Innovative Thinker
- Sales Presentations
- Sales Leadership and Training
Timeline
Director Of Sales
Tropicale Foods, LLC
01.2019 - Current
Category Account Manager – CVS Health
Nestlé USA
03.2014 - 12.2018
National Sales Manager – Foodservice and Small Format
Dreyer’s Grand Ice Cream
04.2001 - 02.2014
Bachelor of Science - General Management
Bridgewater State University
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